{"id":11707,"date":"2021-10-05T09:49:44","date_gmt":"2021-10-05T01:49:44","guid":{"rendered":"https:\/\/social-stand.com\/?p=11707"},"modified":"2021-10-06T10:36:48","modified_gmt":"2021-10-06T02:36:48","slug":"youtube-expands-video-ads-to-ctv","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-expands-video-ads-to-ctv\/","title":{"rendered":"YouTube \u5c07\u8996\u983b\u5ee3\u544a\u64f4\u5c55\u5230 CTV"},"content":{"rendered":"<p>YouTube \u65e8\u5728\u5e6b\u52a9\u5ee3\u544a\u5546\u8986\u84cb\u66f4\u591a\u4eba\u4e26\u901a\u904e\u4ed6\u5011\u7684\u5167\u5bb9\u7372\u5229\u3002\u88fd\u4f5c\u7684\u5e73\u53f0 <a href=\"https:\/\/social-stand.com\/zh\/ads-are-now-available-on-shorter-youtube-videos\/\">\u8f03\u77ed\u7684 YouTube \u8996\u983b\u4e2d\u7684\u5ee3\u544a<\/a>.\u5b83 <a href=\"https:\/\/social-stand.com\/zh\/youtube-expands-the-availability-of-super-chat-and-super-stickers-option\/\">\u5c55\u958b<\/a> \u7684\u53ef\u7528\u6027 <a href=\"https:\/\/blog.youtube\/news-and-events\/can-we-chat-hello-super-chat\/\">\u8d85\u7d1a\u7559\u8a00<\/a> \u53ca <a href=\"https:\/\/blog.youtube\/news-and-events\/introducing-super-stickers\">\u8d85\u7d1a\u8cbc\u7d19<\/a> \u5230\u66f4\u591a\u5730\u5340\u3002\u5b83\u751a\u81f3 <a href=\"https:\/\/social-stand.com\/zh\/youtube-lowers-eligibility-threshold-to-community-posting\/\">\u964d\u4f4e\u4e86\u8cc7\u683c\u9580\u6abb<\/a> \u7528\u65bc\u793e\u5340\u767c\u5e03\u3002\u4eca\u5929\uff0cYouTube \u5c07\u8996\u983b\u5ee3\u544a\u64f4\u5c55\u5230 CTV\u3002<\/p>\n\n\n\n<p>YouTube \u7684\u806f\u7db2\u96fb\u8996 (<a href=\"https:\/\/social-stand.com\/zh\/connected-tv-data-will-start-to-appear-in-youtube-analytics\/\">\u592e\u8996<\/a>) \u5141\u8a31\u7528\u6236\u901a\u904e\u667a\u80fd\u96fb\u8996\u3001\u904a\u6232\u6a5f\u548c\u5176\u4ed6\u806f\u7db2\u8a2d\u5099\u89c0\u770b\u96fb\u8996\u548c\u8996\u983b\u3002\u6700\u8fd1\u53c8\u589e\u52a0\u4e86\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/youtube-tv-introduces-a-4k-plus-package\/\">4k Plus \u5957\u9910<\/a> \u5728\u5b83\u7684 <a href=\"https:\/\/social-stand.com\/zh\/youtube-launches-new-sports-channel-and-expands-ctv-offering\/\">\u592e\u8996\u7522\u54c1<\/a> \u5176\u4e2d\u5305\u62ec\u65b0\u7684&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/youtube-launches-new-sports-channel-and-expands-ctv-offering\/\">\u9ad4\u80b2\u983b\u9053<\/a>\uff0c\u7121\u9650\u4e0b\u8f09\u548c\u6d41\u5a92\u9ad4\uff0c <a href=\"https:\/\/social-stand.com\/zh\/twitter-tests-full-image-display-and-4k-resolution\/\">4k \u5206\u8fa8\u7387<\/a>, \u548c 5.1 \u675c\u6bd4\u97f3\u983b\u3002&nbsp;<\/p>\n\n\n\n<p>\u70ba\u4e86\u4fc3\u9032\u5728\u7dda\u92b7\u552e\u548c\u5438\u5f15\u65b0\u5ba2\u6236\uff0cYouTube \u5728 CTV \u4e0a\u63d0\u4f9b\u8996\u983b\u5ee3\u544a\u3002\u5728\u4e0b\u9762 \u201d<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10147229\">\u8996\u983b\u884c\u52d5\u6d3b\u52d5<\/a>,\u201d\u5ee3\u544a\u5546\u53ef\u4ee5\u5c07\u4ed6\u5011\u7684\u5eab\u5b58\u6574\u5408\u5230\u53ef\u8cfc\u8cb7\u7684 CTV \u5ee3\u544a\u4e2d\u3002\u5c4f\u5e55\u5e95\u90e8\u7684 URL \u5c07\u89c0\u773e\u5f15\u5c0e\u81f3\u54c1\u724c\u7db2\u7ad9\uff0c\u800c\u4e0d\u6703\u4e2d\u65b7\u89c0\u770b\u3002\u800c\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u201c<a href=\"https:\/\/blog.google\/products\/ads-commerce\/attribution-lift-measurement\/\">\u8f49\u5316\u63d0\u5347\u6e2c\u8a66\u7248<\/a>&nbsp;\u3002\u201d YouTube \u7684 CTV \u8996\u983b\u5ee3\u544a\u73fe\u5728\u53ef\u4ee5\u901a\u904e <a href=\"https:\/\/ads.google.com\/home\/\">\u8c37\u6b4c\u5ee3\u544a<\/a>.<\/p>\n\n\n\n<p>YouTube \u5c07\u8996\u983b\u5ee3\u544a\u64f4\u5c55\u5230 CTV <a href=\"https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/\">2021 \u5e74 10 \u6708 4 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>CTV \u7684 YouTube \u8996\u983b\u5ee3\u544a\u5c0d\u65bc\u5c0b\u6c42\u653e\u7f6e\u50b3\u7d71\u96fb\u8996\u985e\u5ee3\u544a\u7684\u54c1\u724c\u548c\u4f01\u696d\u4f86\u8aaa\u662f\u4e00\u500b\u5f88\u597d\u7684\u88dc\u5145\u3002\u96a8\u8457\u5b83\u5011\u8b8a\u5f97\u66f4\u4fbf\u5b9c\u3001\u66f4\u9ad8\u6548\uff0c\u71df\u92b7\u4eba\u54e1\u503c\u5f97\u8003\u616e\u5617\u8a66\u4e00\u4e0b\u3002&nbsp;<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/\">https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube is set to help advertisers reach more people and monetize their content. The platform made ads available in shorter YouTube videos. It expanded the availability of Super Chat and Super Stickers to more regions. It even lowered the eligibility threshold for community posting. Today, YouTube expands video ads to CTV. YouTube\u2019s Connected TV (CTV) [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,1922,44],"tags":[1346,2517,1345,2516,1585,45],"class_list":["post-11707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-video-marketing","category-youtube","tag-connected-tv","tag-conversion-lift-beta","tag-ctv","tag-video-action-campaigns","tag-video-ads","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Expands Video Ads to CTV - Social Stand<\/title>\n<meta name=\"description\" content=\"YouTube is set to help advertisers reach more people and monetize their content. 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