{"id":11654,"date":"2021-10-01T22:38:41","date_gmt":"2021-10-01T14:38:41","guid":{"rendered":"https:\/\/social-stand.com\/?p=11654"},"modified":"2021-10-04T17:47:19","modified_gmt":"2021-10-04T09:47:19","slug":"content-marketing-strategy-how-to-tell-the-brand-on-social-media","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/","title":{"rendered":"\u5167\u5bb9\u71df\u92b7\u7b56\u7565\uff1a\u5982\u4f55\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8b1b\u8ff0\u54c1\u724c"},"content":{"rendered":"<p>\u700f\u89bd\u793e\u4ea4\u662f\u6bcf\u5929\u8207\u670b\u53cb\u806f\u7e6b\u6216\u4e86\u89e3\u6211\u5011\u60b6\u60b6\u4e0d\u6a02\u7684\u4f01\u696d\u3002\u5c0d\u65bc\u4f01\u696d\u4f86\u8aaa\uff0c\u793e\u4ea4\u5a92\u9ad4\u662f\u4e00\u7a2e\u9069\u7528\u65bc\u901a\u7528\u5de5\u5177\u7684\u54c1\u724c\u5f62\u50cf\u4ee5\u53ca\u71df\u92b7\u7684\u7406\u60f3\u9078\u64c7\u3002\u9069\u7576\u5730\u61c9\u7528\u5a92\u9ad4\u53ef\u4ee5\u8207\u5ba2\u6236\u5efa\u7acb\u696d\u52d9\u7684\u5408\u4f5c\u3002\u95dc\u4fc2\uff0c\u53cd\u4e4b\u63d0\u5347\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\uff0c\u7a0d\u4e0d\u7559\u795e\uff0c\u53ef\u80fd\u6703\u72af\u4e0b\u4ee5\u4e0b\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7b56\u7565\u5e38\u898b\u7684\u6bdb\u75c5\u3002<\/p><div 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href=\"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/#%E5%95%8F%E9%A1%8C2%E2%94%80%E2%94%80%E3%80%8C%E7%8D%A8%E5%AD%A4%E6%B1%82Like%E3%80%8D\" >\u554f\u984c2\u2500\u2500\u300c\u7368\u5b64\u6c42\u8d0a\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/#%E5%95%8F%E9%A1%8C_3_%E2%94%80%E2%94%80_Shall_We_%E6%8A%BD%EF%BC%9F\" >\u554f\u984c 3 \u2500\u2500 \u6211\u5011\u8981\u62bd\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/#%E7%87%9F%E9%8A%B7%E4%BA%BA%E5%93%A1%E7%9A%84%E8%A1%8C%E5%8B%95%E6%96%B9%E6%A1%88%EF%BC%9A\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/#%E4%BB%A5%E3%80%8C%E5%93%81%E7%89%8C%E8%AA%AC%E6%95%85%E4%BA%8B%E3%80%8D%E7%AA%81%E5%9C%8D%E8%80%8C%E5%87%BA\" >\u4ee5\u300c\u54c1\u724c\u8aaa\u6545\u4e8b\u300d\u7a81\u570d\u800c\u51fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/#%E7%AC%AC%E4%B8%80%E6%AD%A5_%E2%94%80%E2%94%80_%E7%9F%A5%E9%81%93%E4%BD%A0%E7%9A%84%E5%8F%97%E7%9C%BE%E6%98%AF%E8%AA%B0\" >\u7b2c\u4e00\u6b65\u2500\u2500 \u77e5\u9053\u4f60\u7684\u53d7\u773e\u662f\u8ab0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/content-marketing-strategy-how-to-tell-the-brand-on-social-media\/#%E7%AC%AC%E4%BA%8C%E6%AD%A5_%E2%94%80%E2%94%80_%E7%9F%A5%E9%81%93%E5%AE%A2%E6%88%B6%E7%9A%84%E7%97%9B%E9%BB%9E\" >\u7b2c\u4e8c\u6b65 \u2500\u2500 \u77e5\u9053\u5ba2\u6236\u7684\u75db\u9ede<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%95%8F%E9%A1%8C1_%E2%94%80%E2%94%80_%E8%87%AA%E8%AA%AC%E8%87%AA%E8%A9%B1\"><\/span><strong>\u554f\u984c<\/strong><strong>1 \u2500\u2500 <\/strong><strong>\u81ea\u8aaa\u81ea\u8a71<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u81ea\u8aaa\u81ea\u8a71\u662f\u4f01\u696d\u5c0d\u7684\u5df2\u7d93\u975e\u5e38\u8c50\u5bcc\uff0c\u505a\u793e\u4ea4\u7684\u63a8\u5ee3\u6642\u6703\u81ea\u5df1\u8a73\u7d30\u8aaa\u660e\u7522\u54c1\u7684\u898f\u683c\u548c\u8a73\u7d30\u7528\u9014\u3002\u9019\u7a2e\u505a\u6cd5\u6545\u800c\u80fd\u5c55\u793a\u4f01\u696d\u54c1\u724c\u7684\u81ea\u4fe1\u5fc3\uff0c\u7136\u800c\u4fe1\u606f\u904e\u5ea6\u6027\u7684\u63a8\u92b7\u5167\u5bb9\u70ba\u7528\u6236\u63d0\u4f9b\u97f3\u6a02\u670d\u52d9\uff0c\u751a\u81f3\u7121\u6cd5\u627e\u5230\u81ea\u5df1\u9700\u8981\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%95%8F%E9%A1%8C2%E2%94%80%E2%94%80%E3%80%8C%E7%8D%A8%E5%AD%A4%E6%B1%82Like%E3%80%8D\"><\/span><strong>\u554f\u984c<\/strong><strong>2<\/strong><strong>\u2500\u2500\u300c\u7368\u5b64\u6c42<\/strong><strong>\u5927\u865f<\/strong><strong>\u827e\u514b<\/strong><strong>\u300d<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u7528\u6236\u7684\u300c\u7368\u5c0a\u65b9\u6cd5\u662f\u552f\u4e00\u65b9\u6cd5\u4f86\u9001\u79ae\u9001\u9019\u4e9b\u4f01\u696d\u300d\u3002 \u3001\u6ce8\u610f\u6216\u8cbc\u6587\u4e2d\u5206\u4eab\u6a19\u7c64\u4ee5\u670b\u53cb\u5728\u79ae\u7269\u7b49\u884c\u70ba\u5728Facebook\u4e0a\u4e00\u6587\u662f\u7528\u6236\u7372\u53d6\u7684\uff09\u3001\u4ee5\u793e\u6703\u71b1\u5438\u5f15\u6216\u4ec0\u81f3\u7de8\u9020\u4e00\u4e9b\u4e0d\u5be6\u7684\u6d88\u606f\u3002 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9047\u8457\u71b1\u9580\u8a71\u984c\u6703\u6642\u5e38\u89ba\u5f97\u300c\u62bd\u5c0d\u5514\u4f4f\u5e02\u5834\u8a71\u984c\u300d\uff0c\u56e0\u6b64\u4ee5\u767c\u767c\u767c\u6c34\u7684\u8a71\u984c\uff0c\u5e0c\u671b\u8207\u793e\u4ea4\u5a92\u9ad4\u7684\u7528\u6236\u7522\u751f\u5514\u591a\u6587\u62bd\u300c\u4f01\u696d\u547c\u547c\u300d\u3002\u300c\u62bd\u706b\u8457\u6c34\u300d\u4e5f\u8981\u5c0f\u5fc3\u300c\u62bd\u706b\u8457\u6c34\u300d\u4ee5\u81f4\u7528\u6236\u80fd\u5920\u53ca\u6642\u7372\u5f97\u71b1\u9580\u8a71\u984c\u7684\u201c\u597d\u201d\u3002\u53ea\u662f\u9867\u540d\u601d\u7fa9\uff0c\u53ea\u662f\u54c1\u724c\u65b9\u5728\u53d6\u5f97\u6210\u529f\u5f8c\uff0c\u662f\u5426\u9084\u80fd\u5920\u8a8d\u51c6\u90a3\u4e9b\u62bd\u6c34\u6587\u7684\u201c\u597d\u201d\u3002\u8457\u5728\u5225\u4eba\u8eab\u4e0a\u7051\u9e7d\u767c\u8868\u4e86\u6f5b\u5728\u7684\u6216\u6709\u53ef\u80fd\u7684\u53ef\u80fd\u6027\uff0c\u66f4\u6709\u53ef\u80fd\u201c\u62bd\u706b\u6c34\u201d\uff0c\u8b93\u5c0d\u54c1\u724c\u53cd\u611f\u6216\u53ad\u60e1\u3002 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class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u4e0d\u7ba1\u662f\u4ec0\u9ebc\u4f01\u696d\u90fd\u662fB2B\u3001B2C\u7684\u53d7\u773e\u7279\u5fb5\u9084\u662f\u3002\u80fd\u5920\u627e\u5230\u4e26\u5f37\u8abf\u7522\u54c1\u64c1\u6709\u53d7\u773e\u9700\u8981\u7684\uff0c\u5c31\u5df2\u7d93\u9081\u5165\u6210\u529f\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E6%AD%A5_%E2%94%80%E2%94%80_%E7%9F%A5%E9%81%93%E5%AE%A2%E6%88%B6%E7%9A%84%E7%97%9B%E9%BB%9E\"><\/span><strong>\u7b2c\u4e8c\u6b65<\/strong><strong> <\/strong>\u2500\u2500 <strong>\u77e5\u9053\u5ba2\u6236\u7684\u75db\u9ede<\/strong><strong><\/strong><span 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