{"id":11482,"date":"2021-09-28T10:35:15","date_gmt":"2021-09-28T02:35:15","guid":{"rendered":"https:\/\/social-stand.com\/?p=11482"},"modified":"2021-09-28T14:33:22","modified_gmt":"2021-09-28T06:33:22","slug":"google-announces-a-new-data-driven-conversion-model","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-announces-a-new-data-driven-conversion-model\/","title":{"rendered":"\u8c37\u6b4c\u5ba3\u5e03\u4e86\u4e00\u7a2e\u65b0\u7684\u6578\u64da\u9a45\u52d5\u8f49\u63db\u6a21\u578b"},"content":{"rendered":"<p>\u4f3c\u4e4e\u81ea\u52d5\u5316\u6b63\u5728\u6210\u70ba\u7576\u4eca\u5728\u7dda\u5e73\u53f0\u7684\u5fc5\u9700\u54c1\u3002 Facebook\uff0c\u4e00\u65b9\u9762\uff0c\u555f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/facebook-publishes-a-creative-prototyping-playbook\/\">\u5ee3\u544a\u7b56\u7565<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/facebook-publishes-a-creative-prototyping-playbook\/\">\u5275\u610f\u539f\u578b<\/a> \u81ea\u52d5\u5275\u5efa\u7bc0\u65e5\u5ee3\u544a\u3002\u9818\u82f1\u4e5f\u6709 <a href=\"https:\/\/social-stand.com\/zh\/linkedin-integrates-ads-and-events-with-zapier\/\">\u81ea\u52d5\u5316<\/a> \u5b83\u7684\u5ee3\u544a\u548c\u6d3b\u52d5\u5275\u5efa\u8207 <a href=\"https:\/\/zapier.com\/apps\/linkedin-lead-gen-forms\/integrations\">\u624e\u76ae\u723e<\/a>.\u8c37\u6b4c\u4e5f\u4e00\u76f4\u5728\u63a8\u51fa <a href=\"https:\/\/social-stand.com\/zh\/google-adds-new-tools-and-automation-to-help-marketing-campaigns-reach-their-goal\/\">\u81ea\u52d5\u5316\u5de5\u5177<\/a> \u81ea\u53bb\u5e74 2020 \u5e74\u4ee5\u4f86 <a href=\"https:\/\/ads.google.com\/home\/tools\/ads-editor\/\">\u8c37\u6b4c\u5ee3\u544a\u7de8\u8f2f\u5668<\/a>.\u4eca\u5929\uff0c\u8c37\u6b4c\u5ba3\u5e03\u4e86\u4e00\u7a2e\u65b0\u7684\u6578\u64da\u9a45\u52d5\u8f49\u63db\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u5728\u5ee3\u544a\u5b9a\u4f4d\u65b9\u9762\uff0c\u8c37\u6b4c\u65b0\u7684\u6578\u64da\u9a45\u52d5\u8f49\u63db\u6a21\u578b\u66f4\u52a0\u4f9d\u8cf4\u4eba\u5de5\u667a\u80fd (AI) \u6216\u6a5f\u5668\u5b78\u7fd2 (ML)\u3002\u65b0\u6a21\u578b\u5c07\u641c\u7d22\u5f15\u64ce\u7684\u7528\u6236\u7f6e\u65bc\u4ed6\u5011\u7684\u6e2c\u91cf\u65b9\u6cd5\u4e4b\u4e0a\u3002\u5b83\u65e8\u5728\u89e3\u9396\u5c0d\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u65b0\u898b\u89e3\uff0c\u4ee5\u586b\u88dc\u89c0\u5bdf\u5230\u6216 3<sup>rd<\/sup> \u7576\u4e8b\u4eba\u8cc7\u6599\u3002\u8c37\u6b4c\u65b0\u7684\u6578\u64da\u9a45\u52d5\u8f49\u63db\u6a21\u578b\u5c07\u5c08\u6ce8\u65bc\u5206\u6790\u5c0e\u81f4\u8f49\u63db\u7684\u76f8\u95dc\u4fe1\u606f\u3002\u9019\u4e9b\u5305\u62ec\u591a\u500b\u4fe1\u865f\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5ee3\u544a\u683c\u5f0f<\/li><li>\u8f49\u63db\u985e\u578b<\/li><li>\u5ee3\u544a\u4e92\u52d5\u548c\u8f49\u5316\u4e4b\u9593\u7684\u6642\u9593<\/li><\/ul>\n\n\n\n<p>\u5f9e 10 \u6708\u958b\u59cb\uff0cGoogle \u65b0\u7684\u6578\u64da\u9a45\u52d5\u578b\u8f49\u5316\u6a21\u578b\u73fe\u5728\u5c07\u652f\u6301\u5c55\u793a\u5ee3\u544a\u3001\u641c\u7d22\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\u548c YouTube \u5ee3\u544a\u3002\u7136\u800c\uff0c\u54c1\u724c\u548c\u4f01\u696d\u4ecd\u7136\u53ef\u4ee5\u9078\u64c7\u901a\u904e <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715\">\u4e94\u7a2e\u57fa\u65bc\u898f\u5247\u7684\u6b78\u56e0\u6a21\u578b<\/a>.<\/p>\n\n\n\n<p>\u8c37\u6b4c\u5ba3\u5e03\u4e86\u4e00\u7a2e\u65b0\u7684\u6578\u64da\u9a45\u52d5\u8f49\u63db\u6a21\u578b <a href=\"https:\/\/www.socialmediatoday.com\/news\/google-makes-data-driven-attribution-the-default-for-all-conversion-actions\/607253\/\">2021 \u5e74 9 \u6708 27 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>Google \u81f4\u529b\u65bc\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u5145\u5206\u5229\u7528\u71df\u92b7\u8cbb\u7528\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0cGoogle \u5168\u65b0\u7684\u6578\u64da\u9a45\u52d5\u578b\u8f49\u5316\u6a21\u578b\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u6e05\u695a\u5730\u4e86\u89e3 Google Ads \u5ee3\u544a\u7cfb\u5217\u3002 AI \u548c ML \u7684\u9019\u4e9b\u9032\u6b65\u5728\u4e0d\u9055\u53cd\u96b1\u79c1\u898f\u5247\u7684\u60c5\u6cc1\u4e0b\u63d0\u4f9b\u4e86\u66f4\u6e96\u78ba\u7684\u6e2c\u91cf\u7d50\u679c\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/data-driven-attribution-new-default\/\">https:\/\/blog.google\/products\/ads-commerce\/data-driven-attribution-new-default\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>It seems that automation is becoming z necessity among online platforms today. Facebook, for one, enabled ad strategies and creative prototyping to automate holiday ads creation. LinkedIn has also automated its ads and events creation with Zapier. Google has also been rolling out automation tools since last 2020 like the Google Ads editor. Today, Google [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[2473,2474,390,403,2475],"class_list":["post-11482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-data-driven-conversion-model","tag-five-rule-based-attribution-models","tag-google","tag-google-ads","tag-google-ads-editor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Announces a New Data-Driven Conversion Model - Social Stand<\/title>\n<meta name=\"description\" content=\"It seems that automation is becoming z necessity among online platforms today. 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