{"id":11430,"date":"2021-09-27T06:35:21","date_gmt":"2021-09-26T22:35:21","guid":{"rendered":"https:\/\/social-stand.com\/?p=11430"},"modified":"2022-08-14T09:39:27","modified_gmt":"2022-08-14T01:39:27","slug":"instagram-launches-yours-to-make-campaign","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/","title":{"rendered":"Instagram \u63a8\u51fa\u4f60\u7684\u5ee3\u544a\u7cfb\u5217"},"content":{"rendered":"<p>Instagram \u662f\u7576\u4eca\u9802\u7d1a\u7684\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u5e73\u53f0\u4e4b\u4e00\u3002\u53bb\u5e747\u6708\uff0c\u5e73\u53f0 <a href=\"https:\/\/social-stand.com\/zh\/instagram-announces-shifting-from-photo-sharing-to-videos\/\">\u66f4\u540d<\/a> \u5f9e\u7167\u7247\u5171\u4eab\u5230\u7167\u7247\u548c\u8996\u983b\u7db2\u7d61\u3002\u8a72\u5e73\u53f0\u6bcf\u5929\u6709 5 \u5104\u4eba\u9ede\u64ca IG Stories <a href=\"https:\/\/social-stand.com\/zh\/instagram-publishes-a-holiday-shop-guide\/\">\u5047\u65e5\u5546\u5e97\u6307\u5357<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/instagram-is-now-live-testing-map-search\/\">\u5730\u5716\u641c\u7d22<\/a>\uff0c \u548c <a href=\"https:\/\/social-stand.com\/zh\/instagram-is-working-on-new-stories-montage\/\">\u6545\u4e8b\u8499\u592a\u5947<\/a>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/#%E2%80%9CYours_to_Make%E2%80%9D_Campaign\" >\u201c\u4f60\u4f86\u505a\u201d\u6d3b\u52d5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/#%E2%80%9CYours_to_Make%E2%80%9D_features_real_creators_and_Instagrammers_such_as\" >\u201cYours to Make\u201d\u4ee5\u771f\u6b63\u7684\u5275\u4f5c\u8005\u548c Instagram \u7528\u6236\u70ba\u7279\u8272\uff0c\u4f8b\u5982\uff1a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"%E2%80%9CYours_to_Make%E2%80%9D_Campaign\"><\/span>\u201c\u4f60\u4f86\u505a\u201d\u6d3b\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">\u4eca\u5929\uff0cInstagram \u63a8\u51fa\u4e86\u201c<a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/\">\u4f60\u4f86\u505a<\/a>\u201c \u6d3b\u52d5\u3002\u5b83\u65e2\u4e0d\u662f\u65b0\u7684\u6545\u4e8b\u529f\u80fd\uff0c\u4e5f\u4e0d\u662f\u5de5\u5177\u3002\u5b83\u6b63\u5728\u5ba3\u50b3 Instagram \u7684\u54c1\u724c\u6545\u4e8b\u3002<br><br>\u9019 \u201d<a href=\"https:\/\/video.fmnl8-1.fna.fbcdn.net\/v\/t42.27313-2\/10000000_295765771894234_803459275350701905_n.mp4?_nc_cat=102&amp;vs=9d8bba768804f91e&amp;_nc_vs=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%2BARsHiAFzBDI3NzYCY2QKMjAyMS0wOS0yMQNyY2IBMANhcHAJTWdhIFZpZGVvAmN0CFVOTElTVEVEE29yaWdpbmFsX2R1cmF0aW9uX3MGOTUuMjMyAnRzD29lcF9wcm9ncmVzc2l2ZQA%3D&amp;ccb=1-5&amp;_nc_sid=f20b10&amp;efg=eyJ2ZW5jb2RlX3RhZyI6Im9lcF9oZCJ9&amp;_nc_ohc=LxYl3gLzsuoAX-uOsBC&amp;_nc_ht=video.fmnl8-1.fna&amp;oh=4e38fa5fedb9321194599ab6d1d15a2b&amp;oe=61506BE2&amp;_nc_rid=914a720cab34484&amp;_nc_vts_prog=1&amp;vts=1&amp;_nc_vts_internal=1\">\u4f60\u4f86\u505a<\/a>\u201d \u904b\u52d5\u662f\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/the-global-launch-of-instagram-reels-ads\/\">\u8996\u983b\u5ee3\u544a<\/a> \u5f37\u8abf\u5e74\u8f15\u4e00\u4ee3\u5982\u4f55\u5728 Instagram \u4e0a\u63a2\u7d22\u81ea\u6211\u3002<br><br>\u5b83\u5229\u7528\u81ea\u6211\u63a2\u7d22\u7684\u529b\u91cf\u8207\u4ed6\u4eba\u5efa\u7acb\u66f4\u6df1\u5c64\u6b21\u7684\u806f\u7e6b\uff0c\u4e26\u901a\u904e\u5617\u8a66\u65b0\u7684\u8208\u8da3\u4f86\u63d0\u9ad8\u81ea\u5df1\u3002<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"%E2%80%9CYours_to_Make%E2%80%9D_features_real_creators_and_Instagrammers_such_as\"><\/span>\u201c<a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/\">\u4f60\u4f86\u505a<\/a>\u201d \u4ee5\u771f\u6b63\u7684\u5275\u4f5c\u8005\u548c Instagram \u7528\u6236\u70ba\u7279\u8272\uff0c\u4f8b\u5982\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">Justin Yi\uff0c\u6578\u5b57\u5275\u4f5c\u8005<br>Madonna Redhawk\uff0c\u7f8e\u570b\u672c\u571f\u5316\u599d\u5e2b<br>\u6469\u6839\u8d6b\u5fb7\uff0c\u9ad4\u64cd\u904b\u52d5\u54e1<br>Topaz Jones\uff0c\u563b\u54c8\u85dd\u8853\u5bb6<\/p><\/ul><\/div>\n\n\n<p>\u8a72\u6d3b\u52d5\u5728\u82f1\u570b\u548c\u7f8e\u570b\u4e0a\u7dda\u3002\u5b83\u9084\u5c07\u5728\u5e74\u5167\u5411\u5176\u4ed6\u570b\u5bb6\u63a8\u51fa\u3002&nbsp;<\/p>\n\n\n\n<p>Instagram \u63a8\u51fa\u201cYours to Make\u201d\u6d3b\u52d5 <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/yours-to-make-brand-platform\">2021 \u5e74 9 \u6708 23 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram \u7684\u201c<a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/\">\u4f60\u7684\u9ea5<\/a>e\u201d\u6d3b\u52d5\u662f\u85dd\u8853\u754c\u5c0d\u793e\u5340\u5167\u7684\u5584\u548c\u5e73\u53f0\u5229\u76ca\u7684\u6176\u795d\u3002\u901a\u904e\u5438\u5f15\u4eba\u5011\u7684\u60c5\u7dd2\uff0c\u5b83\u53ef\u4ee5\u5438\u5f15\u5176\u4ed6\u4eba\u5728\u65e5\u5e38\u6d3b\u52d5\u4e2d\u4f7f\u7528 Instagram\u3002 <\/p>\n\n\n\n<p>\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u77ed\u7247\u53ef\u4ee5\u4f5c\u70ba\u5275\u610f\u65b9\u6cd5\u7684\u6307\u5357\u3002\u5b83\u53ea\u662f\u8868\u660e Instagram \u5df2\u7d93\u767c\u5c55\uff0c\u4ed6\u5011\u61c9\u8a72\u66f4\u591a\u5730\u95dc\u6ce8\u8996\u983b\u5ee3\u544a\u800c\u4e0d\u662f\u7c21\u55ae\u7684\u8996\u89ba\u6548\u679c\u3002&nbsp;<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/yours-to-make-brand-platform\">https:\/\/about.instagram.com\/blog\/announcements\/yours-to-make-brand-platform<\/a><\/p>\n\n\n\n<p>#instagram yours \u88fd\u4f5c #yours \u88fd\u4f5c instagram #instagram \u6d3b\u52d5 #yours \u88fd\u4f5c\u610f\u7fa9<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is one of the top social media marketing platforms today. Last July, the platform rebranded from a photo-sharing to a photo and video network. With 500 million people tapping on IG Stories daily, the platform enabled holiday shop guides, map searches, and Stories Montage. The campaign goes live in the UK and the US. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[28,2463,2462],"class_list":["post-11430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-instagram-2","tag-video-ad","tag-yours-to-make"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram launches yours to make campaign - Social Stand<\/title>\n<meta name=\"description\" content=\"Instagram is one of the top social media marketing platforms today. Last July, the platform rebranded from a photo-sharing to a photo and video network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/instagram-launches-yours-to-make-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram launches yours to make campaign - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Instagram is one of the top social media marketing platforms today. 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