{"id":11411,"date":"2021-09-24T14:01:03","date_gmt":"2021-09-24T06:01:03","guid":{"rendered":"https:\/\/social-stand.com\/?p=11411"},"modified":"2021-09-26T18:04:55","modified_gmt":"2021-09-26T10:04:55","slug":"is-your-competitor-analysis-done-right","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/is-your-competitor-analysis-done-right\/","title":{"rendered":"\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u5206\u6790\u662f\u5426\u6b63\u78ba\uff1f"},"content":{"rendered":"<p>LinkedIn \u6700\u8fd1\u63a8\u51fa\u4e86\u4e00\u9805\u529f\u80fd\uff0c\u53ef\u8b93\u60a8\u5c07\u7d71\u8a08\u6578\u64da\u8207\u7af6\u722d\u5c0d\u624b\u9032\u884c\u6bd4\u8f03\u3002\u8a72\u4fe1\u606f\u53ef\u5e6b\u52a9\u60a8\u78ba\u5b9a <a href=\"https:\/\/doubleuvideo.com\/new-analytics-and-membership-metrics-on-youtube\/\">\u95dc\u6ce8\u8005\u7e3d\u6578<\/a>\uff0c\u65b0\u95dc\u6ce8\u8005\u7684\u6578\u91cf\uff0c\u4ee5\u53ca\u6709\u95dc\u7af6\u722d\u5c0d\u624b\u53c3\u8207\u5ea6\u548c\u5e16\u5b50\u6578\u91cf\u7684\u7d71\u8a08\u4fe1\u606f\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/is-your-competitor-analysis-done-right\/#Social_Listening_Is_Not_the_Panacea\" >\u793e\u4ea4\u8046\u807d\u4e0d\u662f\u9748\u4e39\u5999\u85e5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/is-your-competitor-analysis-done-right\/#Reverse_Engineering_as_a_Competitors_Strategy\" >\u9006\u5411\u5de5\u7a0b\u4f5c\u70ba\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/is-your-competitor-analysis-done-right\/#What_Would_You_Do_If_the_Product_You_Want_to_Buy_Was_Out_of_Stock\" >\u5982\u679c\u60a8\u8981\u8cfc\u8cb7\u7684\u7522\u54c1\u7f3a\u8ca8\uff0c\u60a8\u6703\u600e\u9ebc\u505a\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u96d6\u7136\u5b83\u4e0d\u662f\u4e00\u500b\u9a5a\u5929\u52d5\u5730\u7684\u529f\u80fd\uff0c\u4f46\u5b83\u7c21\u5316\u4e86\u7814\u7a76\u7af6\u722d\u5c0d\u624b\u7684\u5de5\u4f5c\u3002\u5927\u591a\u6578\u71df\u92b7\u4eba\u54e1\u81f4\u529b\u65bc\u5275\u5efa\u71df\u92b7\u5167\u5bb9\u3002\u4ed6\u5011\u82b1\u66f4\u5c11\u7684\u6642\u9593\u4e86\u89e3\u5e02\u5834\u53c3\u8207\u8005\u3002\u8207 Facebook \u548c Instagram \u76f8\u6bd4\uff0cLinkedIn \u662f <a href=\"https:\/\/berniewong.net\/linkedin-the-most-underrated-social-media-platform\/\">\u4e0d\u592a\u53d7\u6b61\u8fce<\/a>\uff0c\u751a\u81f3\u66f4\u5c11\u7684\u4eba\u82b1\u6642\u9593\u66f4\u597d\u5730\u7406\u89e3\u5b83\u3002\u5118\u7ba1\u672c\u6b21 LinkedIn \u66f4\u65b0\u63d0\u4f9b\u7684\u6578\u64da\u6709\u9650\uff0c\u4f46\u5728\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u4fe1\u606f\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u884c\u696d\u540c\u884c\u5c55\u793a\u7684\u65b0\u8da8\u52e2\u3002\u6211\u5011\u751a\u81f3\u53ef\u4ee5 <a href=\"https:\/\/berniewong.net\/take-hold-of-the-inverse-bullet\/\">\u64a4\u92b7<\/a>-\u8a2d\u8a08\u4e00\u4e9b\u71df\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Listening_Is_Not_the_Panacea\"><\/span><strong>\u793e\u4ea4\u8046\u807d\u4e0d\u662f\u9748\u4e39\u5999\u85e5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a31\u591a\u9032\u884c\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684\u54c1\u724c\u4e26\u4e0d\u592a\u6ce8\u610f\u5c0d\u5176\u7af6\u722d\u5c0d\u624b\u9032\u884c\u7814\u7a76\u3002\u4ed6\u5011\u751a\u81f3\u4e0d\u8a8d\u70ba\u901a\u904e\u5c07\u5e7e\u500b\u95dc\u9375\u95dc\u9375\u5b57\u63d2\u5165 <a href=\"https:\/\/keyhole.co\/social-listening-guide\/\">\u793e\u4ea4\u8046\u807d<\/a>\uff0c\u4ed6\u5011\u53ef\u4ee5\u201c\u81ea\u52d5\u5316\u201d\u9019\u6a23\u7684\u7814\u7a76\u3002\u4e00\u500b\u597d\u7684\u793e\u4ea4\u8046\u807d\u5de5\u5177\u53ef\u4ee5\u7c21\u5316\u6536\u96c6\u6578\u64da\u7684\u904e\u7a0b\u3002\u7136\u800c\uff0c\u5206\u6790\u548c\u7406\u89e3\u6578\u64da\u4e26\u4e0d\u5bb9\u6613\u3002\u800c\u4e14\uff0c\u5982\u679c\u50c5\u50c5\u4f9d\u9760\u6bcf\u6708\u7684\u793e\u4ea4\u8046\u807d\u5831\u544a\uff0c\u5145\u5176\u91cf\u53ea\u80fd\u628a\u63e1\u767c\u5c55\u8da8\u52e2\u7684\u5927\u65b9\u5411\u3002\u96a8\u8457\u793e\u4ea4\u5a92\u9ad4\u7684\u65e5\u76ca\u666e\u53ca\uff0c\u8a31\u591a\u54c1\u724c\u5c0b\u6c42\u5118\u65e9\u5728\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002\u4f5c\u70ba\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/\">\u6578\u5b57\u71df\u92b7\u516c\u53f8<\/a>\uff0c\u6211\u7684\u7b56\u7565\u4e4b\u4e00\u662f\u5be6\u6642\u76e3\u63a7\u7af6\u722d\u5c0d\u624b\u7684\u793e\u4ea4\u5a92\u9ad4\u66f4\u65b0\u3002\u50c5\u6b64\u4e00\u9805\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u5feb\u901f\u638c\u63e1\u7af6\u722d\u5c0d\u624b\u7684\u7dda\u4e0a\u548c\u7dda\u4e0b\u71df\u92b7\u60c5\u6cc1\u3002\u5b83\u9084\u63d0\u4f9b\u4e86\u5c0d\u5176\u71df\u92b7\u7b56\u7565\u7684\u5ee3\u6cdb\u898b\u89e3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reverse_Engineering_as_a_Competitors_Strategy\"><\/span><strong>\u9006\u5411\u5de5\u7a0b\u4f5c\u70ba\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f7f\u7528\u4f86\u81ea\u6b64\u985e\u5e73\u53f0\u7684\u6578\u64da\uff0c\u518d\u52a0\u4e0a\u4e00\u4e9b\u9006\u5411\u5de5\u7a0b\uff0c\u4e26\u4e0d\u662f\u842c\u7121\u4e00\u5931\u7684\u65b9\u6cd5\u3002\u4f46\u5b83\u53ef\u80fd\u662f\u76f8\u5c0d\u6709\u6548\u7684\u3002\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u71df\u92b7\u5167\u5bb9\u5be6\u969b\u4e0a\u53ef\u4ee5\u9032\u884c\u9006\u5411\u5de5\u7a0b\u3002\u5728\u904e\u53bb\u7684\u4e00\u5e74\u88e1\uff0c\u5f88\u591a\u54c1\u724c\u90fd\u6210\u7acb\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/a-small-business-guide-to-facebook-and-instagram-shops\/\">\u7db2\u4e0a\u5546\u5e97<\/a> \u4e26\u70ba\u4ed6\u5011\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5728\u7dda\u5546\u5e97\u672c\u8eab\u7684\u6280\u8853\u4e5f\u662f\u9006\u5411\u5de5\u7a0b\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u8fd1\u671f\uff0c <a href=\"https:\/\/social-stand.com\/zh\/google-rolls-out-new-ecommerce-tools\/\">\u96fb\u5b50\u5546\u52d9<\/a> \u5df2\u7d93\u6210\u70ba\u5982\u6b64\u5927\u7684\u6253\u64ca\u3002 <a href=\"https:\/\/berniewong.net\/\">Bernie Wong<\/a> \u4f5c\u70ba\u4e3b\u8b1b\u5609\u8cd3\u53c3\u52a0\u4e86\u8a31\u591a\u54c1\u724c\u7814\u8a0e\u6703\uff0c\u4ee5\u5efa\u7acb\u5728\u7dda\u5546\u5e97\u4e26\u9032\u884c\u54c1\u724c\u71df\u92b7\u3002\u4ed6\u9084\u9032\u884c\u4e86\u5927\u91cf\u7684\u4f01\u696d\u57f9\u8a13\u3002\u5728\u9019\u4e9b\u57f9\u8a13\u8ab2\u7a0b\u4e2d\uff0cBernie \u5617\u8a66\u5c0d\u5ba2\u6236\u7af6\u722d\u5c0d\u624b\u7684\u5728\u7dda\u5546\u5e97\u9032\u884c\u9006\u5411\u5de5\u7a0b\uff0c\u4ee5\u4e86\u89e3\u6240\u6d89\u53ca\u7684\u6280\u8853\u4e26\u67e5\u770b\u54ea\u4e9b\u6709\u6548\u3002\u4ed6\u767c\u73fe\uff0c\u4e00\u4e9b\u5728\u7dda\u5546\u5e97\u7684\u8a2d\u8a08\u76ee\u7684\u662f\u5728\u5ba2\u6236\u95dc\u9589\u5546\u5e97\u7db2\u9801\u6642\u986f\u793a\u5f48\u51fa\u63d0\u793a\uff0c\u4ee5\u9f13\u52f5\u6f5b\u5728\u5ba2\u6236\u7d50\u8cec\u6216\u8ffd\u52a0\u92b7\u552e\u3002\u9019\u500b\u7b56\u7565\u6210\u70ba\u4e00\u500b\u6709\u7528\u7684\u53c3\u8003\u3002\u904e\u53bb\uff0c\u7576\u5c0d\u7af6\u722d\u5c0d\u624b\u7684\u71df\u92b7\u7814\u7a76\u96c6\u4e2d\u5728\u7522\u54c1\u548c\u92b7\u552e\u6e20\u9053\u4e0a\u6642\uff0c\u7d50\u679c\u5f80\u5f80\u662f\u7d14\u7406\u8ad6\u7684\uff0c\u5f88\u5c11\u6709\u5be6\u969b\u61c9\u7528\u3002\u5c07\u60a8\u7684\u7814\u7a76\u91cd\u9ede\u653e\u5728\u7af6\u722d\u5c0d\u624b\u7684\u5728\u7dda\u5546\u5e97\u5c07\u5e6b\u52a9\u60a8\u63d0\u51fa\u8a31\u591a\u53ef\u5be6\u65bd\u7684 <a href=\"https:\/\/doubleuvideo.com\/google-video-experiments-to-improve-marketing-results\/\">\u71df\u92b7<\/a> \u60f3\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Would_You_Do_If_the_Product_You_Want_to_Buy_Was_Out_of_Stock\"><\/span><strong>\u5982\u679c\u60a8\u8981\u8cfc\u8cb7\u7684\u7522\u54c1\u7f3a\u8ca8\uff0c\u60a8\u6703\u600e\u9ebc\u505a\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7af6\u722d\u5c0d\u624b\u7814\u7a76\u5074\u91cd\u65bc\u7522\u54c1\u548c\u6e20\u9053\u3002\u7db2\u4e0a\u5546\u5e97\u5df2\u6210\u70ba\u4eca\u5e74\u6700\u71b1\u9580\u7684\u7814\u7a76\u8ab2\u984c\u3002\u9019\u5305\u62ec\u7af6\u722d\u5c0d\u624b\u7528\u4f86\u92b7\u552e\u7522\u54c1\u7684\u5e02\u5834\u5e73\u53f0\u3001\u5728\u7dda\u5546\u5e97\u63a1\u7528\u7684\u6280\u8853\u985e\u578b\u7b49\u7b49\u3002\u9019\u6a23\u7684\u8a2d\u8a08\u7d30\u7bc0\u4e0d\u5bb9\u5ffd\u8996\u3002\u7814\u7a76\u76ee\u6a19\u5ba2\u6236\u4e5f\u7d55\u5c0d\u6c92\u6709\u5927\u5bb6\u60f3\u7684\u90a3\u9ebc\u5bb9\u6613\u3002\u50b3\u7d71\u7684\u8abf\u67e5\u65b9\u6cd5\u548c\u7126\u9ede\u5c0f\u7d44\u80af\u5b9a\u662f\u6709\u898b\u5730\u7684\u3002\u5728\u4e00\u6b21\u57f9\u8a13\u4e2d\uff0c\u4f2f\u5c3c\u8a66\u5716\u901a\u904e\u78ba\u5b9a\u4e00\u4e9b\u76ee\u6a19\u5ba2\u6236\u4e26\u63d0\u51fa\u7c21\u55ae\u7684\u554f\u984c\u4f86\u5f15\u8d77\u826f\u597d\u7684\u53cd\u61c9\u4f86\u8b49\u660e\u9019\u4e00\u9ede\u3002 \u201c\u5982\u679c\u60a8\u8981\u8cfc\u8cb7\u7684\u7522\u54c1\u7f3a\u8ca8\uff0c\u60a8\u6703\u8003\u616e\u54ea\u4e9b\u66ff\u4ee3\u54c1\uff1f\u201d\u9019\u500b\u7c21\u55ae\u7684\u554f\u984c\u53ef\u4ee5\u8b93\u4eba\u5011\u5728\u5e7e\u5206\u9418\u5167\u8b58\u5225\u51fa\u53ef\u80fd\u88ab\u5ffd\u8996\u7684\u6f5b\u5728\u7af6\u722d\u5c0d\u624b\u3002<\/p>\n\n\n\n<p><strong>\u539f\u59cb\u4f86\u6e90<\/strong>: <a href=\"https:\/\/berniewong.net\/is-your-competitor-analysis-done-right\/\">https:\/\/berniewong.net\/is-your-competitor-analysis-done-right\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn recently launched a feature that allows you to compare statistics with your competitors. The information helps you determine the total number of followers, number of new followers, as well as statistics regarding the number of engagement and posts of your competitors. 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