{"id":11351,"date":"2021-09-24T08:35:23","date_gmt":"2021-09-24T00:35:23","guid":{"rendered":"https:\/\/social-stand.com\/?p=11351"},"modified":"2021-12-13T10:55:13","modified_gmt":"2021-12-13T02:55:13","slug":"facebook-shares-its-content-distribution-guidelines","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-shares-its-content-distribution-guidelines\/","title":{"rendered":"facebook \u5206\u4eab\u5176\u5167\u5bb9\u5206\u9aee\u6307\u5357"},"content":{"rendered":"<p>Facebook \u7684\u76ee\u6a19\u4e4b\u4e00\u662f\u900f\u660e\u5ea6\u3002\u8a72\u5e73\u53f0\u65e8\u5728\u516c\u958b\u5206\u4eab\u4ed6\u5011\u7684\u5de5\u4f5c\u5167\u5bb9\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u5f71\u97ff\u6240\u6709\u7528\u6236\u3002\u8fd1\u65e5\uff0cFacebook \u5206\u4eab\u4e86\u5176 <a href=\"https:\/\/transparency.fb.com\/en-gb\/features\/approach-to-ranking\/types-of-content-we-demote\/\">\u5167\u5bb9\u5206\u9aee\u6307\u5357<\/a>.\u81c9\u66f8\u7684 <a href=\"https:\/\/social-stand.com\/zh\/facebook-uses-clara-to-improve-community-standards-enforcement\/\">\u793e\u5340\u6a19\u6e96<\/a> \u628a\u4e8b\u60c5\u8aaa\u6e05\u695a <a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-the-content-appeal-scope-of-its-oversight-board\/\">\u5167\u5bb9\u8a34\u6c42<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/facebook-explains-how-its-news-feed-works\/\">\u65b0\u805e\u63d0\u8981\u5982\u4f55\u5de5\u4f5c<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-its-content-distribution-guidelines\/#Content_Facebook_Users_Do_Not_Want_to_See\" >Facebook \u7528\u6236\u4e0d\u60f3\u770b\u5230\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-its-content-distribution-guidelines\/#Content_with_Low_Quality\" >\u4f4e\u8cea\u91cf\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-its-content-distribution-guidelines\/#Problematic_Unsafe_Content\" >\u6709\u554f\u984c\u548c\u4e0d\u5b89\u5168\u7684\u5167\u5bb9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-its-content-distribution-guidelines\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Facebook \u5167\u5bb9\u5206\u9aee\u6307\u5357\u986f\u793a\u4e86\u5e73\u53f0\u5728\u65b0\u805e\u63d0\u8981\u4e2d\u964d\u7d1a\u7684\u5167\u5bb9\u985e\u578b\u3002\u5176\u4e2d\u5305\u62ec\u4ee5\u4e0b\u5e16\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook \u7528\u6236\u4e0d\u60f3\u770b\u5230\u7684\u5167\u5bb9<\/li><li>\u4f4e\u8cea\u91cf\u7684\u5167\u5bb9<\/li><li>\u6709\u554f\u984c\u548c\u4e0d\u5b89\u5168\u7684\u5167\u5bb9<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Facebook_Users_Do_Not_Want_to_See\"><\/span><strong>Facebook \u7528\u6236\u4e0d\u60f3\u770b\u5230\u7684\u5167\u5bb9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u539f\u59cb\u5167\u5bb9\u6709\u9650\u7684\u57df<\/li><li>\u4e8b\u5be6\u6838\u5be6\u7684\u932f\u8aa4\u4fe1\u606f<\/li><li>\u4e0d\u771f\u5be6\u7684\u5206\u4eab<\/li><li>\u93c8\u63a5\u5230\u5177\u6709\u9ad8\u201c\u9ede\u64ca\u5dee\u8ddd\u201d\u7684\u57df\u548c\u9801\u9762<\/li><li>\u7f3a\u4e4f\u900f\u660e\u4f5c\u8005\u8eab\u4efd\u7684\u65b0\u805e\u6587\u7ae0<\/li><li>\u4f86\u81ea\u5ee3\u6cdb\u4e0d\u53d7\u4fe1\u4efb\u7684\u65b0\u805e\u51fa\u7248\u5546\u7684\u5e16\u5b50<\/li><li>\u4f86\u81ea\u4eba\u70ba\u8a87\u5927\u5176\u5206\u4f48\u7684\u9801\u9762\u7684\u5e16\u5b50<\/li><li>\u4f86\u81ea\u8d85\u5206\u4eab\u5230\u7fa4\u7d44\u7684\u4eba\u7684\u5e16\u5b50<\/li><li>\u975e\u539f\u5275\u65b0\u805e\u6587\u7ae0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_with_Low_Quality\"><\/span><strong>\u4f4e\u8cea\u91cf\u7684\u5167\u5bb9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5ee3\u544a\u8fb2\u5834<\/li><li>\u9ede\u64ca\u8a98\u990c\u93c8\u63a5<\/li><li>\u53ef\u80fd\u88ab\u8209\u5831\u6216\u96b1\u85cf\u7684\u8a55\u8ad6<\/li><li>\u8a02\u5a5a\u8a98\u990c<\/li><li>\u93c8\u63a5\u5230\u53ef\u7591\u7684\u507d\u88dd\u57df<\/li><li>\u93c8\u63a5\u5230\u8acb\u6c42\u4e0d\u5fc5\u8981\u7528\u6236\u6578\u64da\u7684\u7db2\u7ad9<\/li><li>\u4f4e\u8cea\u91cf\u7684\u700f\u89bd\u9ad4\u9a57<\/li><li>\u4f4e\u8cea\u91cf\u8a55\u8ad6<\/li><li>\u4f4e\u8cea\u91cf\u4e8b\u4ef6<\/li><li>\u4f4e\u8cea\u91cf\u8996\u983b<\/li><li>\u9810\u6e2c\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u9801\u9762<\/li><li>\u8073\u4eba\u807d\u805e\u7684\u5065\u5eb7\u5167\u5bb9\u548c\u5546\u696d\u5065\u5eb7\u5e16\u5b50<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problematic_Unsafe_Content\"><\/span>\u6709\u554f\u984c\u548c\u4e0d\u5b89\u5168\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u793e\u5340\u6a19\u6e96\u7684\u5167\u5bb9\u908a\u754c<\/li><li>\u53ef\u80fd\u9055\u53cd\u6211\u5011\u793e\u5340\u6a19\u6e96\u7684\u5167\u5bb9<\/li><li>\u5c62\u6b21\u9055\u53cd\u6211\u5011\u653f\u7b56\u7684\u4eba\u767c\u5e03\u7684\u5167\u5bb9<\/li><li>\u6307\u5411\u5305\u542b\u8272\u60c5\u548c\/\u6216\u4ee4\u4eba\u9707\u9a5a\u7684\u5167\u5bb9\u7684\u767b\u9678\u9801\u9762\u7684\u93c8\u63a5<\/li><li>\u4f86\u81ea\u53ef\u80fd\u64c1\u6709\u591a\u500b\u5e33\u6236\u7684\u4eba\u7684\u5e16\u5b50<\/li><li>\u8868\u660e\u53ef\u7591\u75c5\u6bd2\u6027\u50b3\u64ad\u7684\u5e16\u5b50<\/li><li>\u95dc\u65bc\u81ea\u6bba\u7684\u4e0d\u5b89\u5168\u5831\u544a<\/li><\/ul>\n\n\n\n<p>Facebook \u5206\u4eab\u5176\u5167\u5bb9\u5206\u9aee\u6307\u5357 <a href=\"https:\/\/about.fb.com\/news\/2021\/09\/content-distribution-guidelines\/\">2021 \u5e74 9 \u6708 23 \u65e5<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook \u7684\u5167\u5bb9\u5206\u9aee\u6307\u5357\u5411\u71df\u92b7\u4eba\u54e1\u548c\u7528\u6236\u660e\u78ba\u4e86\u5e73\u53f0\u5167\u53ef\u63a5\u53d7\u6216\u4e0d\u53ef\u63a5\u53d7\u7684\u9805\u76ee\u3002\u5b83\u9084\u53ef\u4ee5\u6975\u5927\u5730\u5e6b\u52a9\u54c1\u724c\u78ba\u5b9a\u767c\u5e03\u6216\u4e0d\u767c\u5e03\u7684\u5167\u5bb9\uff0c\u5f9e\u800c\u4f7f\u4ed6\u5011\u7684 Facebook \u71df\u92b7\u65b9\u6cd5\u66f4\u52a0\u6709\u6548\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/about.fb.com\/news\/2021\/09\/content-distribution-guidelines\/\">https:\/\/about.fb.com\/news\/2021\/09\/content-distribution-guidelines\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>One of Facebook\u2019s goals is transparency. The platform aims to be open in sharing what they are working on, and how it affects all users. Recently, Facebook shares its content distribution guidelines. Facebook\u2019s community standards made things clear like content appeal and how news feeds work. Facebook content distribution guidelines show the type of content [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[79,85,2449,10,2450],"class_list":["post-11351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-community-standards","tag-content-appeal","tag-content-distribution-guidelines","tag-facebook","tag-how-news-feeds-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>facebook shares its content distribution guidelines - Social Stand<\/title>\n<meta name=\"description\" content=\"One of Facebook\u2019s goals is transparency. The platform aims to be open in sharing what they are working on, and how it affects all users. Recently,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-its-content-distribution-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"facebook shares its content distribution guidelines - Social Stand\" \/>\n<meta property=\"og:description\" content=\"One of Facebook\u2019s goals is transparency. The platform aims to be open in sharing what they are working on, and how it affects all users. 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