{"id":11181,"date":"2021-09-17T09:47:29","date_gmt":"2021-09-17T01:47:29","guid":{"rendered":"https:\/\/social-stand.com\/?p=11181"},"modified":"2021-09-18T01:28:58","modified_gmt":"2021-09-17T17:28:58","slug":"facebook-innovates-business-communication-with-new-tools","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-innovates-business-communication-with-new-tools\/","title":{"rendered":"Facebook \u4f7f\u7528\u65b0\u5de5\u5177\u5275\u65b0\u5546\u52d9\u6e9d\u901a"},"content":{"rendered":"<p>\u96a8\u8457 Facebook \u63a8\u52d5\u96fb\u5b50\u5546\u52d9\uff0c\u5b83\u4e0d\u65b7\u4f7f\u7528\u65b0\u5de5\u5177\u5275\u65b0\u696d\u52d9\u901a\u4fe1\u3002\u8fd1\u65e5\uff0c\u5e73\u53f0\u4e0a\u7dda <a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-ad-strategies\/\">\u5ee3\u544a\u7b56\u7565<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-campaign-ideas-generator\/\">\u7af6\u9078\u5275\u610f\u751f\u6210\u5668<\/a>\uff0c \u548c <a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-optimize-text-per-person-ads\/\">\u512a\u5316\u6bcf\u500b\u4eba\u7684\u6587\u672c<\/a> \u5ee3\u544a\u3002\u4eca\u5929\uff0cFacebook \u555f\u7528\u4e86\u65b0\u7684\u500b\u6027\u5316\u6d88\u606f\u50b3\u905e\u5de5\u5177\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-innovates-business-communication-with-new-tools\/#Ads_That_Click_to_Messages\" >\u9ede\u64ca\u6d88\u606f\u7684\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-innovates-business-communication-with-new-tools\/#Lead_Generation_on_Instagram\" >Instagram \u4e0a\u7684\u6f5b\u5728\u5ba2\u6236\u751f\u6210<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-innovates-business-communication-with-new-tools\/#Quotes_on_Messages\" >\u6d88\u606f\u5831\u50f9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-innovates-business-communication-with-new-tools\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_business_tools1.png\" alt=\"Facebook \u9ede\u64ca\u6d88\u606f\u5ee3\u544a\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ads_That_Click_to_Messages\"><\/span><strong>\u9ede\u64ca\u6d88\u606f\u7684\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u54c1\u724c\u548c\u4f01\u696d\u73fe\u5728\u53ef\u4ee5\u8cfc\u8cb7\u9f13\u52f5\u4eba\u5011\u5411\u4ed6\u5011\u767c\u9001\u6d88\u606f\u7684\u5ee3\u544a <a href=\"https:\/\/social-stand.com\/zh\/facebook-messenger-api-now-supports-instagram-direct\/\">\u81c9\u66f8\u4fe1\u4f7f<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/facebook-enables-messenger-api-on-instagram\/\">Instagram \u76f4\u92b7<\/a>\uff0c \u548c <a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-whatsapp-api\/\">WhatsApp<\/a>.\u901a\u904e\u96c6\u6210\u7684\u6d88\u606f API\uff0c\u4eba\u5011\u73fe\u5728\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u5728 Facebook \u7cfb\u5217\u61c9\u7528\u7a0b\u5e8f\u4e0a\u8cfc\u8cb7\u7522\u54c1\u548c\u670d\u52d9\u3002\u4f8b\u5982\uff0cInstagram \u7528\u6236\u53ef\u4ee5\u5728 Instagram \u4e0a\u958b\u59cb\u5728 WhatsApp \u4e0a\u804a\u5929\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_Instagram\"><\/span><strong>Instagram \u4e0a\u7684\u6f5b\u5728\u5ba2\u6236\u751f\u6210<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook \u8a08\u5283\u5c07\u5176\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u7528\u4f5c\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u5de5\u5177\u3002\u5b83\u7684\u7b2c\u4e00\u500b\u91cd\u9ede\u662f Instagram Direct\u3002 Facebook \u7684\u76ee\u6a19\u662f\u5728\u5176 <a href=\"https:\/\/www.facebook.com\/business\/success\/seoul-spa\">\u4fe1\u4f7f\u6d3b\u52d5<\/a> \u9019\u5c0e\u81f4\u6bcf\u689d\u6f5b\u5728\u5ba2\u6236\u7684\u6210\u672c\u964d\u4f4e\u4e86 72%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quotes_on_Messages\"><\/span><strong>\u6d88\u606f\u5831\u50f9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook \u76ee\u524d\u6b63\u5728\u8207\u4e00\u5c0f\u7fa4\u7cbe\u9078\u5ee3\u544a\u5546\u4e00\u8d77\u6e2c\u8a66\u6d88\u606f\u7684\u5831\u50f9\u3002\u5b83\u5141\u8a31\u54c1\u724c\u6216\u4f01\u696d\u9078\u64c7 4 \u5230 5 \u500b\u9a57\u8b49\u554f\u984c\u4f5c\u70ba\u63d0\u4f9b\u5831\u50f9\u7684\u5fc5\u8981\u689d\u4ef6\u3002\u9019\u5c07\u4f7f\u6f5b\u5728\u5ba2\u6236\u66f4\u5bb9\u6613\u901a\u904e\u5c0d\u8a71\u63a5\u6536\u5831\u50f9\u3002<\/p>\n\n\n\n<p>Facebook \u4f7f\u7528\u65b0\u5de5\u5177\u5275\u65b0\u696d\u52d9\u6e9d\u901a <a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-products-for-the-next-era-of-personalized-experiences\">2021 \u5e74 9 \u6708 16 \u65e5<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u96a8\u8457 Facebook \u4f7f\u7528\u65b0\u5de5\u5177\u5275\u65b0\u5176\u696d\u52d9\u901a\u4fe1\uff0c\u5b83\u5141\u8a31\u4f01\u696d\u548c\u6d88\u8cbb\u8005\u4e4b\u9593\u5efa\u7acb\u66f4\u5bc6\u5207\u7684\u806f\u7e6b\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9ede\u64ca\u6d88\u606f\u7b49\u6d88\u606f\u5ee3\u544a\u53ef\u4ee5\u6975\u5927\u5730\u63d0\u9ad8\u53c3\u8207\u5ea6\u548c\u92b7\u552e\u91cf\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-products-for-the-next-era-of-personalized-experiences\">https:\/\/www.facebook.com\/business\/news\/introducing-products-for-the-next-era-of-personalized-experiences<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>As Facebook makes an eCommerce push, it continuously innovates business communication with new tools. Recently, the platform rolled out ad strategies, campaign ideas generator, and optimize text per person ads. Today, Facebook enables new personalized messaging tools. Ads That Click to Messages Brands and businesses can now buy ads encouraging people to message them on [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[2424,2425,10,1723,2426],"class_list":["post-11181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-business-communication-tools","tag-click-to-messages-ads","tag-facebook","tag-lead-generation","tag-quotes-on-messages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Innovates Business Communication with New Tools - Social Stand<\/title>\n<meta name=\"description\" content=\"As Facebook makes an eCommerce push, it continuously innovates business communication with new tools. 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