{"id":11162,"date":"2021-09-16T18:04:24","date_gmt":"2021-09-16T10:04:24","guid":{"rendered":"https:\/\/social-stand.com\/?p=11162"},"modified":"2021-09-18T01:26:32","modified_gmt":"2021-09-17T17:26:32","slug":"facebook-introduces-graph-and-marketing-api-v-12","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-introduces-graph-and-marketing-api-v-12\/","title":{"rendered":"Facebook \u63a8\u51fa\u5716\u5f62\u548c\u71df\u92b7 API V.12"},"content":{"rendered":"<p>Facebook \u73fe\u5728\u6b63\u5728\u5be6\u65bd\u66f4\u81ea\u52d5\u5316\u7684\u6578\u64da\u5b9a\u4f4d\uff0c\u4ee5\u62b5\u6d88 Apple \u7684\u96b1\u79c1\u66f4\u65b0\u3002\u860b\u679c\u4e0a\u6b21\u6b63\u5f0f\u63a8\u51fa iOS 14.5 <a href=\"https:\/\/social-stand.com\/zh\/apple-officially-launches-ios14-5\/\">2021 \u5e74 4 \u6708<\/a>.\u6b64\u6b21\u767c\u5c04\u5be6\u65bd\u4e86\u6709\u722d\u8b70\u7684 <a href=\"https:\/\/social-stand.com\/zh\/facebook-conducts-webinars-about-apples-idfa\/\">IDFA<\/a> \u8acb\u6c42 iOS \u7528\u6236\u5141\u8a31\u6578\u64da\u8ddf\u8e2a\u3002\u5f9e\u90a3\u6642\u8d77\uff0cFacebook \u548c\u6240\u6709\u5176\u4ed6\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u90fd\u5728\u60f3\u65b9\u8a2d\u6cd5\u4f7f\u7528 1<sup>\u82f1\u77f3<\/sup> \u7576\u4e8b\u4eba\u8cc7\u6599\u3002\u9019\u662f\u56e0\u70ba\u5f88\u591a iOS \u7528\u6236\u53ef\u80fd\u6703\u9078\u64c7\u9000\u51fa 3<sup>rd<\/sup> \u7576\u4e8b\u4eba\u6578\u64da\u8ddf\u8e2a\u3002\u4eca\u5929\uff0cFacebook \u63a8\u51fa\u4e86 Graph and Marketing API v.12\u3002&nbsp;<\/p>\n\n\n\n<p>\u9996\u5148\uff0cFacebook \u9f13\u52f5\u76f4\u63a5\u8a2a\u554f\u5176\u5546\u5e97\u7684\u6d41\u91cf <a href=\"https:\/\/social-stand.com\/zh\/facebook-encourages-direct-traffic-to-shops\/\">10%<\/a> \u6bcf\u6b21\u5c55\u793a\u7684\u8cbb\u7528\u3002\u5176\u4e3b\u8981\u76ee\u6a19\u662f\u901a\u904e 1 \u6539\u5584\u8cfc\u7269\u9ad4\u9a57<sup>\u82f1\u77f3<\/sup> \u7576\u4e8b\u4eba\u8cc7\u6599\u3002\u4e8c\u662f\u5e73\u53f0\u9084\u63a8\u51fa\u4e86\u201c<a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-ad-strategies\/\">\u5ee3\u544a\u7b56\u7565<\/a>\uff0c\u201d\u4e00\u7a2e\u5e6b\u52a9\u54c1\u724c\u5efa\u7acb\u5ba2\u6236\u6e20\u9053\u7684\u81ea\u52d5\u5316\u5de5\u5177\u3002&nbsp;<\/p>\n\n\n\n<p>Facebook Graph and Marketing API v.12 \u662f\u8a72\u5e73\u53f0\u61c9\u5c0d 3<sup>rd<\/sup> \u65b9\u6578\u64da\u4e1f\u5931\u3002\u5b83\u63a1\u7528\u57fa\u65bc\u4f30\u8a08\u548c\u9810\u6e2c\u7684\u66f4\u81ea\u52d5\u5316\u7684\u53d7\u773e\u5b9a\u4f4d\u3002\u501f\u52a9 Graph and Marketing API v.12\uff0c\u4efb\u4f55 Facebook \u5ee3\u544a\u3001\u4e8b\u4ef6\u6216\u6d3b\u52d5\u90fd\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/www.facebook.com\/business\/help\/128066880933676?id=176276233019487\">\u76ee\u6a19\u64f4\u5c55<\/a>.\u5b83\u5141\u8a31 Facebook \u7684 <a href=\"https:\/\/social-stand.com\/zh\/facebook-uses-machine-learning-for-personalized-ads\/\">\u6a5f\u5668\u5b78\u7fd2<\/a> \u8986\u84cb\u6bd4\u60a8\u5b9a\u7fa9\u7684\u76ee\u6a19\u53d7\u773e\u66f4\u591a\u7684\u4eba\u3002\u540c\u6642\uff0c\u5b83\u53ef\u4ee5\u4ee5\u66f4\u4fbf\u5b9c\u7684\u50f9\u683c\u70ba\u60a8\u5e36\u4f86\u66f4\u591a\u7d50\u679c\u3002\u5728\u67d0\u4e9b\u5ee3\u544a\u7cfb\u5217\u76ee\u6a19\u4e2d\uff0c\u5b9a\u4f4d\u64f4\u5c55\u662f\u81ea\u52d5\u555f\u7528\u7684\uff0c\u4e26\u4e14\u7121\u6cd5\u66f4\u6539\u3002<\/p>\n\n\n\n<p>Facebook \u63a8\u51fa Graph and Marketing API v.12 <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2021\/09\/14\/introducing-facebook-graph-api-v12-marketing-api-v12\/\">2021 \u5e74 9 \u6708 15 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>Facebook \u7684 Graph and Marketing API v.12 \u53ef\u4ee5\u63d0\u9ad8 Facebook \u5ee3\u544a\u548c\u6d3b\u52d5\u7684\u6027\u80fd\u3002\u4e00\u4e9b\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u5e0c\u671b\u5b9a\u4f4d\u7279\u5b9a\u7684\u5b50\u96c6\uff0c\u800c\u6b64\u985e API \u53ef\u80fd\u4e0d\u9069\u7528\u3002\u4f46\u7e3d\u7684\u4f86\u8aaa\uff0c\u96a8\u8457 Facebook AI \u8b8a\u5f97\u8d8a\u4f86\u8d8a\u667a\u80fd\uff0c\u81ea\u52d5\u5b9a\u4f4d\u64f4\u5c55\u53ef\u4ee5\u63d0\u4f9b\u66f4\u597d\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2021\/09\/14\/introducing-facebook-graph-api-v12-marketing-api-v12\/\">https:\/\/developers.facebook.com\/blog\/post\/2021\/09\/14\/introducing-facebook-graph-api-v12-marketing-api-v12\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook is now implementing more automated data targeting to counteract Apple\u2019s privacy update. Apple officially launched iOS 14.5 last April 2021. The launch implemented the controversial IDFA asking an iOS user\u2019s permission to allow data tracking. Since then, Facebook, among all other social media networks are finding ways to get insights using 1st party data. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[2421,671,10,2419,1225,1697,2420],"class_list":["post-11162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-3rd-party-data","tag-apple","tag-facebook","tag-graph-and-marketing-api-v-12","tag-idfa","tag-ios-14-5","tag-targeting-expansion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Introduces Graph and Marketing API V.12 - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook is now implementing more automated data targeting to counteract Apple\u2019s privacy update. 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