{"id":10567,"date":"2021-09-10T09:24:37","date_gmt":"2021-09-10T01:24:37","guid":{"rendered":"https:\/\/social-stand.com\/?p=10567"},"modified":"2021-09-13T17:14:51","modified_gmt":"2021-09-13T09:14:51","slug":"facebook-encourages-direct-traffic-to-shops","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-encourages-direct-traffic-to-shops\/","title":{"rendered":"Facebook \u9f13\u52f5\u76f4\u63a5\u8a2a\u554f\u5546\u5e97"},"content":{"rendered":"<p>\u5be6\u9ad4\u5e97\u4e0d\u5fa9\u5b58\u5728\uff0c\u7db2\u4e0a\u8cfc\u7269\u76db\u884c\u3002COVID-9 \u5927\u6d41\u884c\u6975\u5927\u5730\u6539\u8b8a\u4e86\u7576\u4eca\u4eba\u5011\u7684\u8cfc\u7269\u65b9\u5f0f\u3002\u53bb\u5e74 6 \u6708\uff0cFacebook \u7684 CEO \u5ba3\u5e03\u4e86\u8a72\u5e73\u53f0\u7684\u4e0b\u4e00\u500b\u7d1a\u5225 <a href=\"https:\/\/social-stand.com\/zh\/facebook-ceo-announces-next-level-of-ecommerce-push\/\">\u96fb\u5546\u63a8\u9001<\/a>.\u9019\u4e9b\u5305\u62ec <a href=\"https:\/\/social-stand.com\/zh\/instagram-testing-shopping-posts-as-paid-ads\/\">\u5e97\u92ea\u5ee3\u544a<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/pinterest-adds-shop-tab-to-lens-visual-search\/\">\u8996\u89ba\u641c\u7d22<\/a>\uff0c \u548c <a href=\"https:\/\/social-stand.com\/zh\/facebook-announces-upcoming-whatsapp-ads\/\">WhatsApp \u5ee3\u544a<\/a>.\u4eca\u5929\uff0cFacebook \u9f13\u52f5\u76f4\u63a5\u8a2a\u554f\u5546\u5e97\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_shops_optimization.png\" alt=\"Facebook \u5546\u5e97\u512a\u5316\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.tonydoesads.com\/about\">\u6258\u5c3c\u00b7\u514b\u91cc\u65af\u6ed5\u68ee<\/a>\u96fb\u5b50\u5546\u52d9\u5ee3\u544a\u5c08\u5bb6\u5206\u4eab\u4e86\u4e00\u689d\u63a8\u6587\uff0c\u5411\u5ee3\u544a\u5546\u5c55\u793a\u4e86\u4e00\u689d Facebook \u6d88\u606f\u3002\u8a72\u6d88\u606f\u9f13\u52f5\u54c1\u724c\u548c\u4f01\u696d\u5141\u8a31\u8a72\u5e73\u53f0\u5c07 10% \u7684\u6d41\u91cf\u5f15\u5c0e\u81f3 Facebook \u548c Instagram <a href=\"https:\/\/social-stand.com\/zh\/a-small-business-guide-to-facebook-and-instagram-shops\/\">\u5546\u5e97<\/a>. Facebook \u5c07\u627f\u64d4\u6b64\u985e\u8acb\u6c42\u6d41\u91cf\u7684\u9810\u8a08\u6bcf\u6b21\u5c55\u793a\u8cbb\u7528\u3002\u5c07\u90e8\u5206\u6d41\u91cf\u8a2d\u7f6e\u5230 Facebook \u548c Instagram \u5546\u5e97\u800c\u4e0d\u662f\u7b2c\u4e09\u65b9\uff0c\u53ef\u4ee5\u8b93\u4ed6\u5011\u6539\u5584\u5546\u5e97\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>Facebook \u9f13\u52f5\u76f4\u63a5\u8a2a\u554f\u5546\u5e97\u7684\u6d41\u91cf <a href=\"https:\/\/twitter.com\/tonydoesads\">2021 \u5e74 9 \u6708 8 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u9019\u53ef\u80fd\u662f\u71df\u92b7\u4eba\u54e1\u7684\u4e00\u5927\u52dd\u5229\uff0c\u56e0\u70ba Facebook \u9f13\u52f5\u76f4\u63a5\u8a2a\u554f\u5546\u5e97\u3002\u9996\u5148\uff0c\u6bcf\u6b21\u5c55\u793a\u7684\u514d\u8cbb 10% \u53ef\u4ee5\u986f\u8457\u7bc0\u7701\u5ee3\u544a\u9810\u7b97\u3002\u5176\u6b21\uff0c\u5141\u8a31 Facebook \u6539\u5584 Shops \u9ad4\u9a57\u610f\u5473\u8457\u63d0\u5347 Facebook \u548c Instagram \u71df\u92b7\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/twitter.com\/tonydoesads\">https:\/\/twitter.com\/tonydoesads<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Physical stores are out, online shopping is in. The COVID-9 pandemic has significantly changed the way people shop today. Last June, Facebook&#8217;s CEO announced the platform&#8217;s next level of eCommerce push. These include shop ads, visual search, and WhatsApp ads. Today, Facebook encourages direct traffic to Shops. Tony Christensen, an eCommerce ad expert, shared a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[2369,10,28,310,2370],"class_list":["post-10567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-cost-per-impression","tag-facebook","tag-instagram-2","tag-shops","tag-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Encourages Direct Traffic to Shops - Social Stand<\/title>\n<meta name=\"description\" content=\"Physical stores are out, online shopping is in. 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