{"id":10534,"date":"2021-09-10T09:36:08","date_gmt":"2021-09-10T01:36:08","guid":{"rendered":"https:\/\/social-stand.com\/?p=10534"},"modified":"2021-09-13T14:43:15","modified_gmt":"2021-09-13T06:43:15","slug":"the-2021-influencer-compensation-report","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-2021-influencer-compensation-report\/","title":{"rendered":"2021 \u5e74\u5f71\u97ff\u8005\u85aa\u916c\u5831\u544a"},"content":{"rendered":"<p>\u6709\u5f71\u97ff\u529b\u7684\u4eba\u6bcf\u6b21\u6d3b\u52d5\u80fd\u8cfa\u591a\u5c11\u9322\uff1f\u9019\u662f\u54c1\u724c\u548c\u4f01\u696d\u63d0\u51fa\u7684\u5e38\u898b\u554f\u984c\u3002\u5f71\u97ff\u8005\u71df\u92b7\u59cb\u65bc\u53e4\u7f85\u99ac\uff0c\u89d2\u6597\u58eb\u904e\u53bb\u5e38\u5e38\u5728\u6597\u7378\u5834\u6bd4\u8cfd\u4e2d\u70ba\u7522\u54c1\u4ee3\u8a00\u3002 1769 \u5e74\uff0c <a href=\"https:\/\/www.wedgwood.com\/\">\u97cb\u5947\u4f0d\u5fb7<\/a> \u5728\u70ba\u90a3\u500b\u6642\u4ee3\u7684\u5f71\u97ff\u8005\u7687\u5ba4\u88fd\u4f5c\u4e86\u4e00\u5957\u8336\u5177\u5f8c\uff0c\u7372\u5f97\u4e86\u7687\u5ba4\u7684\u8a8d\u53ef\u3002\u800c\u7b2c\u4e00\u500b\u63a1\u7528\u7db2\u7d05\u71df\u92b7\u7684\u73fe\u4ee3\u54c1\u724c\u662f <a href=\"https:\/\/www.chanel.com\/us\/\">\u53ef\u53ef\u9999\u5948\u5152<\/a>.\u5f9e\u90a3\u6642\u8d77\uff0c\u8a31\u591a\u4eba\u4ee5\u5f71\u97ff\u8005\u70ba\u751f\u3002\u6700\u8fd1\uff0c <a href=\"https:\/\/intellifluence.com\/\">\u667a\u529b\u5f71\u97ff\u529b<\/a>\u7db2\u7d05\u71df\u92b7\u5e73\u53f0\uff0c\u5c0d\u52a0\u62ff\u5927\u3001\u82f1\u570b\u548c\u7f8e\u570b\u7db2\u7d05\u7684\u500b\u4eba\u85aa\u916c\u671f\u671b\u9032\u884c\u4e86\u8abf\u67e5\u3002\u7d50\u679c\u662f\u201c<a href=\"https:\/\/intellifluence.com\/blog\/2021-influencer-compensation-report\">2021 \u5e74\u5f71\u97ff\u8005\u85aa\u916c\u5831\u544a<\/a>\u3002\u201d<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/the-2021-influencer-compensation-report\/#Key_Highlights\" >\u4e3b\u8981\u4eae\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/the-2021-influencer-compensation-report\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Highlights\"><\/span><strong>\u4e3b\u8981\u4eae\u9ede<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2021 \u5e74\u7db2\u7d05\u85aa\u916c\u5831\u544a\u62ab\u9732\u4e86\u4ee5\u4e0b\u6578\u64da\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7522\u54c1\u548c\u73fe\u91d1\u652f\u4ed8\u662f69.5%\u7db2\u7d05\u7684\u9996\u9078\u3002\u5927\u7d04 24.8% \u66f4\u559c\u6b61\u7d14\u73fe\u91d1\u652f\u4ed8\uff0c\u53ea\u6709 5.7% \u66f4\u559c\u6b61\u7d14\u7522\u54c1\u652f\u4ed8\u3002<\/li><li>\u5f71\u97ff\u8005\u71df\u92b7\u4e00\u76f4\u662f\u5176\u4e2d\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206 <a href=\"https:\/\/social-stand.com\/zh\/instagram-affiliate-marketing-is-nothing-new\/\">Instagram<\/a>.\u7576\u8ac7\u5230\u5f71\u97ff\u8005\u88dc\u511f\u6642\uff0c\u6a19\u6e96\u8861\u91cf\u6a19\u6e96\u662f\u6240\u8ff0\u5e73\u53f0\u5167\u7684\u53d7\u773e\u898f\u6a21\u3002\u901a\u5e38\u60c5\u6cc1\u4e0b\uff0c\u64c1\u6709\u591a\u9054 1,000 \u540d\u95dc\u6ce8\u8005\u7684\u5f71\u97ff\u8005\u6bcf IG \u5e16\u5b50\u5e73\u5747\u6536\u5230 $193 \u7684\u5831\u916c\u3002\u64c1\u6709\u8d85\u904e 80,000 \u540d\u8ffd\u96a8\u8005\u7684\u5f71\u97ff\u8005\u901a\u5e38\u6bcf\u6b21\u767c\u5e03\u66f4\u65b0\u6536\u8cbb $1,000\u3002<\/li><li>TikTok \u548c YouTube \u5f71\u97ff\u8005\u6709\u5169\u500b <a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-the-best-social-media-influencer\/\">\u985e\u578b<\/a> \u7684\u5f71\u97ff\u8005\u7fa4\u9ad4\u3002\u9019\u4e9b\u90fd\u662f\u6709\u62b1\u8ca0\u7684\u660e\u661f\u548c\u6b0a\u5a01\u7684\u5f71\u97ff\u8005\u3002\u6709\u62b1\u8ca0\u7684\u660e\u661f\u662f\u5099\u53d7\u77da\u76ee\u7684\u500b\u4eba\u6216\u7db2\u7d61 <a href=\"https:\/\/social-stand.com\/zh\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/\">\u540d\u4eba<\/a>.\u6b0a\u5a01\u7db2\u7d05\u662f\u5e38\u5ba2 <a href=\"https:\/\/social-stand.com\/zh\/youtube-introduces-shorts-funding-for-creators\/\">\u5275\u4f5c\u8005<\/a> \u64c1\u6709\u5927\u91cf\u7684\u8ffd\u96a8\u8005\u3002\u6b0a\u5a01\u5275\u4f5c\u8005\u7684\u5f71\u97ff\u8005\u88dc\u511f\u7bc4\u570d\u5f9e\u6bcf\u500b\u6d3b\u52d5\u7684 $207.32 \u5230 $731.44\u3002\u800c\u6709\u62b1\u8ca0\u7684\u660e\u661f\u7684\u5f71\u97ff\u8005\u88dc\u511f\u7bc4\u570d\u5f9e\u6bcf\u500b\u6d3b\u52d5 $1000 \u5230 $3,666.67\u3002 Facebook \u548c Twitter \u63d0\u4f9b\u7684\u5f71\u97ff\u8005\u5831\u916c\u8981\u4f4e\u5f97\u591a\u3002&nbsp;<\/li><\/ul>\n\n\n\n<p>2021\u5e74\u7db2\u7d05\u85aa\u916c\u5831\u544a\u6700\u5f8c\u767c\u5e03 <a href=\"https:\/\/intellifluence.com\/blog\/2021-influencer-compensation-report\">2021 \u5e74 8 \u6708 4 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2021 \u5e74\u7db2\u7d05\u85aa\u916c\u5831\u544a\u53ef\u4ee5\u8b93\u71df\u92b7\u4eba\u54e1\u6e05\u695a\u5730\u4e86\u89e3\u5982\u4f55\u5728\u8207\u7db2\u7d05\u5408\u4f5c\u6642\u898f\u5283\u652f\u51fa\u3002\u5b83\u9084\u53ef\u4ee5\u6307\u51fa\u54c1\u724c\u5728\u8a08\u5283\u5f71\u97ff\u8005\u6d3b\u52d5\u6642\u6700\u6709\u53ef\u80fd\u7372\u5f97\u7684\u97ff\u61c9\u6c34\u5e73\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/intellifluence.com\/blog\/2021-influencer-compensation-report\">https:\/\/intellifluence.com\/blog\/2021-influencer-compensation-report<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>How much does an influencer earn for every campaign? This is a common question raised by brands and businesses. Influencer marketing started in Ancient Rome where gladiators used to endorse products during a Colosseum match. In 1769, Wedgwood obtained Royal approval after making a tea set for the Royal family, the influencers of that era. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6],"tags":[10,428,2353,401,28,2354,349,111,45],"class_list":["post-10534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","tag-facebook","tag-influencer","tag-influencer-compensation-report","tag-influencer-marketing","tag-instagram-2","tag-social-media-maarketing","tag-tiktok","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2021 Influencer Compensation Report - Social Stand<\/title>\n<meta name=\"description\" content=\"How much does an influencer earn for every campaign? 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