{"id":10530,"date":"2021-09-08T01:27:52","date_gmt":"2021-09-07T17:27:52","guid":{"rendered":"https:\/\/social-stand.com\/?p=10530"},"modified":"2021-09-20T10:04:27","modified_gmt":"2021-09-20T02:04:27","slug":"the-latest-report-on-the-evolution-of-social-media-apps","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-latest-report-on-the-evolution-of-social-media-apps\/","title":{"rendered":"\u95dc\u65bc\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u7a0b\u5e8f\u6f14\u8b8a\u7684\u6700\u65b0\u5831\u544a"},"content":{"rendered":"<p>\u201c\u793e\u4ea4\u5a92\u9ad4\u4e0d\u50c5\u50c5\u662f\u4e00\u7a2e\u6d3b\u52d5\uff1b\u9019\u662f\u5c0d\u5bf6\u8cb4\u6642\u9593\u548c\u8cc7\u6e90\u7684\u6295\u8cc7\u3002\u201d\u5e7e\u4e4e <a href=\"https:\/\/datareportal.com\/social-media-users\">57%<\/a> \u7576\u4eca\u5168\u7403\u4eba\u53e3\u4e2d\u6709\u4e00\u534a\u662f\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u3002\u9019\u76f8\u7576\u65bc\u6bcf 10 \u500b\u4eba\u4e2d\u6709 9 \u500b\u4eba\u5728\u4f7f\u7528\u4e92\u806f\u7db2\u3002\u6700\u8fd1\uff0c <a href=\"https:\/\/www.appannie.com\/en\/\">\u61c9\u7528\u5b89\u59ae<\/a>\uff0c\u5168\u7403\u9818\u5148\u7684\u79fb\u52d5\u6578\u64da\u5206\u6790\u63d0\u4f9b\u5546\u767c\u5e03\u4e86\u6700\u65b0\u5831\u544a <a href=\"https:\/\/infogram.com\/1pmrg199wrmd76s3gpw7gr9w5dbz91z2x9d?live\">\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u7684\u6f14\u8b8a<\/a>.\u8b93\u6211\u5011\u4f86\u770b\u770b\u5427\uff01<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/the-latest-report-on-the-evolution-of-social-media-apps\/#Key_Highlights\" >\u4e3b\u8981\u4eae\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/the-latest-report-on-the-evolution-of-social-media-apps\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u95dc\u65bc\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u6f14\u8b8a\u7684\u6700\u65b0\u5831\u544a\u5206\u70ba\u4e94\u500b\u90e8\u5206\u3002\u9019\u4e9b\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ec0\u9ebc\u662f\u898f\u6a21 <a href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/\">\u793e\u4ea4\u5a92\u9ad4<\/a> \u79fb\u52d5\u5e02\u5834\uff1f<\/li><li>\u7684\u4e0a\u5347 <a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-social-media-marketing-level-up-series-live-streaming-for-brands\/\">\u76f4\u64ad<\/a> \u2013 \u4e3b\u64ad\u5982\u4f55\u63a8\u52d5\u589e\u9577\uff1f<\/li><li>\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u793e\u6703\u683c\u5c40\u662f\u5982\u4f55\u96a8\u5e02\u5834\u6f14\u8b8a\u7684\uff1f<\/li><li>\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u6d88\u8cbb\u8005\u6700\u559c\u6b61\u7684\u61c9\u7528\u7a0b\u5e8f\u767c\u751f\u4e86\u600e\u6a23\u7684\u8b8a\u5316\uff1f&nbsp;<\/li><li>\u600e\u9ebc\u6a23 <a href=\"https:\/\/social-stand.com\/zh\/youtube-partner-program-hits-two-million-participants\/\">\u5275\u5ba2\u7d93\u6fdf<\/a> \u793e\u6703\u767c\u5c55\u7684\u95dc\u9375\uff1f&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Highlights\"><\/span><strong>\u4e3b\u8981\u4eae\u9ede<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5982\u4eca\uff0c\u5df2\u8a18\u9304\u7684\u793e\u4ea4\u61c9\u7528\u4e0b\u8f09\u91cf\u5df2\u9054 740 \u5104\u6b21\u3002\u5176\u4e2d 47 \u5104\u6b21\u4e0b\u8f09\u767c\u751f\u5728 2021 \u5e74\u3002\u4eca\u5e74\u4e0a\u534a\u5e74\u7d2f\u8a08\u652f\u51fa $32 \u5104\uff0c\u793e\u4ea4\u5a92\u9ad4\u79fb\u52d5\u5e02\u5834\u898f\u6a21\u540c\u6bd4\u589e\u9577 50%\u3002&nbsp;<\/li><li>\u5be6\u6642\u6d41\u5a92\u9ad4\u5df2\u7d93\u8d85\u904e\u4e86\u7167\u7247\u548c\u8996\u983b\u793e\u4ea4\u61c9\u7528\u7a0b\u5e8f\u3002\u5b83\u662f\u7576\u4eca\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\u7684\u7b2c\u4e00\u5927\u9a45\u52d5\u529b\u3002 2021\u5e74\u4e0a\u534a\u5e74\uff0c\u4ee5\u76f4\u64ad\u70ba\u4e3b\u8981\u529f\u80fd\u7684\u793e\u4ea4\u61c9\u7528\u4f54$4\u5728\u7dda\u652f\u51fa\u7684$3\u3002\u56e0\u6b64\uff0c\u5be6\u6642\u8cfc\u7269\u4e00\u76f4\u662f Facebook\u3001Instagram \u548c <a href=\"https:\/\/social-stand.com\/zh\/tiktok-enables-lead-generation-tools\/\">\u6296\u97f3<\/a> \u5982\u4eca\u3002&nbsp;<\/li><li>\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u6d88\u8cbb\u8005\u6700\u559c\u6b61\u7684\u61c9\u7528\u7a0b\u5e8f\u4e5f\u767c\u751f\u4e86\u8b8a\u5316\u3002 Facebook\u73fe\u5728\u6392\u540d\u7b2c\u4e09<sup>rd<\/sup> 2021 \u5e74\u4e0a\u534a\u5e74\u4e0b\u8f09\u91cf\u6700\u5927\u7684\u793e\u4ea4\u61c9\u7528\u7a0b\u5e8f\u3002TikTok \u548c Instagram \u4f4d\u5c45\u7b2c\u4e00<sup>\u82f1\u77f3<\/sup> \u548c 2<sup>nd<\/sup> \u5206\u5225\u7576\u5834\u3002<\/li><li>\u7576\u4eca\u793e\u6703\u589e\u9577\u7684\u5168\u7403\u9818\u5c0e\u8005\u662f\u589e\u5f37\u73fe\u5be6\u3001\u76f4\u64ad\u548c\u8996\u983b\u3002\u7684\u7528\u6236\u7fa4 <a href=\"https:\/\/www.twitch.tv\/\">\u62bd\u6410<\/a>\uff0c\u76f4\u64ad\u5e73\u53f0\u5728 COVID-19 \u5927\u6d41\u884c\u671f\u9593\u7ffb\u4e86\u4e00\u756a\u3002\u96a8\u8457\u5275\u4f5c\u8005\u901a\u904e\u76f4\u64ad\u8cfa\u66f4\u591a\u7684\u9322\uff0c\u4ed6\u5011\u4e5f\u63a8\u52d5\u4e86 Bigo Live \u7684\u767c\u5c55\u3002&nbsp;<\/li><\/ul>\n\n\n\n<p>\u6709\u95dc\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u7a0b\u5e8f\u6f14\u8b8a\u7684\u6700\u65b0\u5831\u544a\u5df2\u65bc\u4e0a\u6b21\u767c\u5e03 <a href=\"https:\/\/infogram.com\/1pmrg199wrmd76s3gpw7gr9w5dbz91z2x9d?live\">2021 \u5e74 9 \u6708 6 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u503c\u5f97\u4e00\u770b\u7684\u662f\u95dc\u65bc\u71df\u92b7\u4eba\u54e1\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u6f14\u8b8a\u7684\u6700\u65b0\u5831\u544a\u3002\u5b83\u53ef\u4ee5\u8b93\u4ed6\u5011\u66f4\u5ee3\u6cdb\u5730\u4e86\u89e3\u4eba\u5011\u5982\u4f55\u4f7f\u7528\u793e\u4ea4\u61c9\u7528\u7a0b\u5e8f\u548c\u6700\u65b0\u7684\u71df\u92b7 <a href=\"https:\/\/social-stand.com\/zh\/trends-in-social-media-as-an-information-exchange-platform\/\">\u8da8\u52e2<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.socialmediatoday.com\/news\/new-report-looks-at-social-media-usage-trends-over-the-past-decade-and-whe\/606109\/\">https:\/\/infogram.com\/1pmrg199wrmd76s3gpw7gr9w5dbz91z2x9d?live<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cSocial media is not just an activity; it is an investment of valuable time and resources.\u201d Almost 57 percent of the global population today are social media users. That equates to 9 out of 10 people who are using the Internet. Recently, App Annie, the leading global provider of mobile data analytics published the latest [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6],"tags":[2351,2352,10,28,592,23,2350,349],"class_list":["post-10530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","tag-app-annie","tag-evolution-of-social-media-app","tag-facebook","tag-instagram-2","tag-live-streaming","tag-social-media","tag-social-media-app","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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