{"id":10504,"date":"2021-09-02T20:53:00","date_gmt":"2021-09-02T12:53:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=10504"},"modified":"2021-09-20T10:04:25","modified_gmt":"2021-09-20T02:04:25","slug":"marketing-is-much-more-than-simply-engaging-popular-celebrities","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/","title":{"rendered":"\u71df\u92b7\u4e0d\u50c5\u50c5\u662f\u7c21\u55ae\u5730\u5438\u5f15\u6d41\u884c\u540d\u4eba"},"content":{"rendered":"<p>\u9762\u5c0d LIHKG \u5e02\u6c11\u7684\u5275\u610f\uff0c\u6bcf\u4e00\u500b\u9999\u6e2f\u7684\u6578\u78bc\u5ee3\u544a\u5546\u90fd\u9858\u610f\u8a8d\u8f38\u3002\u8fd1\u65e5\uff0c\u8b20\u8a00\u56db\u8d77 <a href=\"https:\/\/www.tvb.com\/\">\u7121\u7dda\u96fb\u8996<\/a> \u95dc\u65bc\u4e00\u4f4d\u8cc7\u6df1\u5152\u7ae5\u7bc0\u76ee\u4e3b\u6301\u4eba\u7684\u56de\u6b78\u3002\u4e0d\u904e\uff0c\u8a72\u5831\u5c0e\u5c1a\u672a\u5f97\u5230\u8b49\u5be6\u3002\u8a31\u591a\u4eba\u5df2\u7d93\u5728\u7db2\u4e0a\u767c\u5e03\u4e86\u5efa\u8b70\u3002\u5176\u4e2d\u4e00\u500b\u5efa\u8b70\u662f\u5c07\u7bc0\u76ee\u7684\u677f\u584a\u6539\u70ba\u201c\u9583\u96fb\u5e73\u5b89\u9418\u201d\u3001\u201c\u81f3\u53fb\u5c0f\u4eba\u745e\u201d\u548c\u201c430\u547c\u5438\u6a5f\u201d\u3002\u516c\u773e\u5632\u7b11TVB\u7f3a\u4e4f\u5275\u9020\u529b\uff0c\u56e0\u70ba\u6240\u8b02\u7684\u65b0\u7bc0\u76ee\u7d50\u679c\u662f\u88ab\u56de\u6536\u7684\u5287\u672c\u3002\u5982\u679cTVB\u5168\u5fc3\u5168\u610f\u5730\u5c08\u6ce8\u65bc\u4e00\u500b\u8a71\u984c\uff0c\u5b83\u53ef\u80fd\u6703\u6210\u529f\u57f7\u884c\u3002\u6b64\u5916\uff0c\u5e7e\u4f4d\u8cc7\u6df1\u7bc0\u76ee\u4e3b\u6301\u4eba\u7d93\u9a57\u8c50\u5bcc\u3002\u554f\u984c\u662fTVB\u662f\u5426\u5229\u7528\u4e86\u80fd\u5f15\u8d77\u89c0\u773e\u5171\u9cf4\u7684\u4eba\u624d\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/#Marketing_Proposals_Are_Penalized_if_MIRROR_Members_Are_Included\" >\u5982\u679c\u5305\u542b MIRROR \u6210\u54e1\uff0c\u5247\u71df\u92b7\u63d0\u6848\u5c07\u53d7\u5230\u8655\u7f70<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/#If_There_Was_Divine_Intervention_in_Brand_Marketing\" >\u5982\u679c\u5728\u54c1\u724c\u71df\u92b7\u4e2d\u6709\u795e\u8056\u7684\u5e72\u9810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/#Apart_from_the_Latest_Trends_Think_About_What_Else_Would_Work\" >\u9664\u4e86\u6700\u65b0\u7684\u8da8\u52e2\uff0c\u60f3\u60f3\u9084\u6709\u4ec0\u9ebc\u80fd\u8d77\u4f5c\u7528<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Proposals_Are_Penalized_if_MIRROR_Members_Are_Included\"><\/span><strong>\u5982\u679c\u5305\u542b MIRROR \u6210\u54e1\uff0c\u5247\u71df\u92b7\u63d0\u6848\u5c07\u53d7\u5230\u8655\u7f70<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u901a\u5e38\uff0c\u6559\u5e2b\u9700\u8981\u5728\u6578\u5b57\u5ee3\u544a\u8ab2\u7a0b\u4e2d\u6a19\u8a18\u5b78\u751f\u7684\u6578\u5b57\u71df\u92b7\u5efa\u8b70\u3002\u6578\u5b57\u71df\u92b7\u4eba\u54e1\u548c\u8b1b\u5e2b\uff0c <a href=\"https:\/\/berniewong.net\/\"><em>Bernie Wong<\/em><\/a>\uff0c\u5c0d\u4ed6\u7684\u5f97\u5206\u77e9\u9663\u958b\u4e86\u500b\u73a9\u7b11\u3002\u5982\u679c\u93e1\u5b50 <a href=\"https:\/\/doubleuvideo.com\/official-music-videos-on-facebook-watch\/\">\u97f3\u6a02<\/a> \u8a08\u5283\u4e2d\u63a8\u85a6\u7537\u5718\u6210\u54e1\uff0c\u8a55\u5206\u77e9\u9663\u4e2d\u6bcf\u4f4d\u6210\u54e1\u55ae\u6b21\u6263\u5206\uff0c\u6700\u9ad8\u4e0d\u8d85\u904e12\u5206\u3002\u5982\u679c\u8a72\u8a08\u5283\u5305\u542b ERROR \u6210\u54e1\uff0c\u5247\u6700\u591a\u6263\u9664 4 \u5206\u3002\u5982\u679c\u8a08\u5283\u63d0\u51fa MIRROR \u7d44\u7684\u6240\u6709 12 \u540d\u6210\u54e1\u4ee3\u8868 12 \u500b\u661f\u5ea7\u548c 12 \u500b\u4eba\u683c\uff0c\u4ed6\u5c07\u6263\u9664\u4e09\u500d\u81f3\u6700\u9ad8 36 \u5206\u3002\u7121\u8ad6\u4ed6\u5011\u662f\u5426\u51fa\u73fe\u5728\u5b78\u8853\u4f5c\u696d\u6216\u71df\u92b7\u6d3b\u52d5\u4e2d\uff0c <a href=\"https:\/\/www.dimsumdaily.hk\/16-members-from-mirror-and-error-boybands-send-more-than-5000-fans-into-frenzy-in-tuen-mun\/\">\u93e1\u50cf\u548c\u932f\u8aa4<\/a> \u6700\u8fd1\u4e00\u76f4\u5728 <a href=\"https:\/\/doubleuvideo.com\/announcing-youtube-top-ads-leaderboard-for-2020\/\">\u6392\u884c\u699c<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u4f2f\u5c3c\u8aaa\u4ed6\u975e\u5e38\u611f\u8b1d\u9019\u5169\u500b\u7537\u5b69\u6a02\u968a\u7684\u8f9b\u52e4\u5de5\u4f5c\u3002\u4ed6\u4e5f\u5f88\u6b23\u8cde\u4ed6\u5011\u7684\u7d93\u7406\u5982\u4f55\u8f9b\u52e4\u5730\u7ba1\u7406\u9019\u4e9b\u5c0f\u7d44\u3002\u4f46\u4ed6\u60f3\u8981\u6311\u6230\u7684\u662f\u6240\u6709\u5b78\u751f\u548c\u71df\u92b7\u5718\u968a\u7684\u6230\u7565\u6027\u601d\u8003\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u76f8\u53cd\uff0c\u53ea\u95dc\u6ce8\u9019\u4e9b\u540d\u4eba\u7684\u53d7\u6b61\u8fce\u7a0b\u5ea6\u6216 <a href=\"https:\/\/berniewong.net\/which-kol-is-the-best\/\">\u610f\u898b\u9818\u8896<\/a> \u7576\u6d89\u53ca\u5728\u5ee3\u544a\u7cfb\u5217\u4e2d\u63a8\u85a6\u5b83\u5011\u6642\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If_There_Was_Divine_Intervention_in_Brand_Marketing\"><\/span><strong>\u5982\u679c\u5728\u54c1\u724c\u71df\u92b7\u4e2d\u6709\u795e\u8056\u7684\u5e72\u9810<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7d93\u5178\u54c1\u724c\u5982&nbsp;<a href=\"https:\/\/www.bigen.jp\/global\/tc\/\">\u6bd4\u6839<\/a>&nbsp;\u66fe\u8058\u8acbKenneth Tsang Kong\u70ba\u5176\u7522\u54c1\u62cd\u651d\u5ee3\u544a\u3002\u5165\u4f0d\u6642&nbsp;<a href=\"https:\/\/www.imdb.com\/name\/nm0874684\/\">Kenneth Tsang<\/a>&nbsp;\u70ba\u7522\u54c1\u4ee3\u8a00\uff0c\u6700\u8d77\u78bc\u5728\u62cd\u6232\u7684\u6642\u5019\uff0c\u4ed6\u61c9\u8a72\u6234\u4e0a\u767d\u9aee\uff0c\u624d\u80fd\u63a5\u89f8\u5230\u76ee\u6a19\u89c0\u773e\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u6b63\u5728\u5c0b\u627e\u540d\u4eba\u6216 KOL \u4f86\u652f\u6301\u6216\u53c3\u8207\u71df\u92b7\u6d3b\u52d5\u3002\u5f9e\u6839\u672c\u4e0a\u8aaa\uff0c\u540d\u4eba\u6216 <a href=\"https:\/\/social-stand.com\/zh\/being-a-kol-is-not-an-easy-task\/\">\u7db2\u7d05<\/a> \u9078\u64c7\u8207\u76ee\u6a19\u5ba2\u6236\u7fa4\u76f8\u5c0d\u61c9\u3002\u4f46\u540d\u4eba\u8207\u7522\u54c1\u6216\u54c1\u724c\u50f9\u503c\u89c0\u4e4b\u9593\u7684\u771f\u6b63\u95dc\u4fc2\u5c07\u6c7a\u5b9a\u5408\u4f5c\u8207\u89c0\u773e\u7684\u5171\u9cf4\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u7576\u7136\uff0c\u5c11\u5e74\u5076\u50cf\u5f37\u6e21\u3001\u76e7\u5b89\u751f\u548c\u9673\u4f0a\u6069\u770b\u4f3c\u7121\u6240\u4e0d\u80fd\u3002\u4efb\u4f55\u7522\u54c1\u6216\u54c1\u724c\u90fd\u53ef\u4ee5\u901a\u904e\u5438\u5f15\u9019\u4e9b\u540d\u4eba\u4f86\u7acb\u5373\u589e\u52a0\u8207\u5ba2\u6236\u7684\u89aa\u548c\u529b\uff0c\u5c24\u5176\u662f\u5728\u5973\u6027\u5e02\u5834\u4e2d\u3002\u4f46 <a href=\"https:\/\/berniewong.net\/which-kol-should-you-choose-for-brand-marketing\/\">\u54c1\u724c\u71df\u92b7\u4eba\u54e1<\/a> \u5fc5\u9808\u4ed4\u7d30\u8003\u616e\uff0c\u56e0\u70ba\u9019\u53ea\u662f\u4e00\u500b\u77ed\u671f\u7b56\u7565\u3002\u57f7\u884c\u9019\u6a23\u7684\u65b9\u6cd5\u985e\u4f3c\u65bc\u7c21\u55ae\u5730\u5c07\u540d\u4eba\u7684\u81c9\u8cbc\u5728\u60a8\u7684\u7522\u54c1\u4e0a\u3002\u5982\u679c\u6709\u4e00\u5929\u8cbc\u7d19\u88ab\u6495\u6389\uff0c\u4f60\u5c0d\u54c1\u724c\u7684\u71df\u92b7\u8a08\u5283\u7684\u50f9\u503c\u6703\u76f4\u7dda\u4e0b\u964d\u5230\u96f6\u55ce\uff1f\u5982\u679c\u9019\u500b\u540d\u4eba\u7684\u81c9\u8cbc\u5728\u5176\u4ed6\u7522\u54c1\u4e0a\u4e5f\u6709\u540c\u6a23\u7684\u6548\u679c\uff0c\u90a3\u9ebc\u9019\u500b\u540d\u4eba\u5c0d\u4f60\u7684\u54c1\u724c\u6709\u4ec0\u9ebc\u50f9\u503c\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apart_from_the_Latest_Trends_Think_About_What_Else_Would_Work\"><\/span><strong>\u9664\u4e86\u6700\u65b0\u7684\u8da8\u52e2\uff0c\u60f3\u60f3\u9084\u6709\u4ec0\u9ebc\u80fd\u8d77\u4f5c\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u6700\u8fd1\u7684\u4f01\u696d\u57f9\u8a13\u548c\u6578\u5b57\u71df\u92b7\u8a0e\u8ad6\u4e2d\uff0c\u4f2f\u5c3c\u7d93\u5e38\u8207\u71df\u92b7\u4eba\u54e1\u958b\u73a9\u7b11\u8aaa\uff0c\u4ed6\u5011\u53c3\u8207 MIRROR \u6d3b\u52d5\u7684\u539f\u56e0\u662f\u4ed6\u5011\u60f3\u8207\u4ed6\u5011\u7684\u5076\u50cf\u89aa\u5bc6\u63a5\u89f8\u3002 MIRROR\u548cERROR\uff0c\u9084\u6709\u9019\u7fa4\u8cc7\u6df1\u5c11\u5152\u7bc0\u76ee\u4e3b\u6301\u4eba\uff0c\u90fd\u662f\u975e\u5e38\u512a\u8cea\u7684\u85dd\u4eba\u3002\u53ea\u6709\u7576\u71df\u92b7\u4eba\u54e1\u8a08\u5283\u9069\u7576\u5730\u4f7f\u7528\u5b83\u5011\u4e26\u8207\u54c1\u724c\u548c\u7522\u54c1\u7684\u50f9\u503c\u7522\u751f\u5171\u9cf4\u6642\uff0c\u5b83\u5011\u624d\u80fd\u771f\u6b63\u5e6b\u52a9\u6700\u5927\u5316\u7d50\u679c <a href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/\">\u71df\u92b7\u6d3b\u52d5<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>\u539f\u59cb\u4f86\u6e90<\/strong>: <a href=\"https:\/\/berniewong.net\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/\">https:\/\/berniewong.net\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Every digital advertiser in Hong Kong is willing to concede defeat when faced with the creativity of LIHKG\u2019s citizens. Recently, rumors are circulating on TVB about the return of a veteran children\u2019s show host. However, this report has not yet been confirmed. Many people have already posted suggestions online. One of the suggestions is to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1242,2344,2345,2343,2342],"class_list":["post-10504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-brand-marketing","tag-divine-intervention","tag-latest-trends","tag-marketing-proposals","tag-mirror"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Is Much More than Simply Engaging Popular Celebrities - Social Stand<\/title>\n<meta name=\"description\" content=\"Every digital advertiser in Hong Kong is willing to concede defeat when faced with the creativity of LIHKG\u2019s citizens. Recently, rumors are circulating on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/marketing-is-much-more-than-simply-engaging-popular-celebrities\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Is Much More than Simply Engaging Popular Celebrities - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Every digital advertiser in Hong Kong is willing to concede defeat when faced with the creativity of LIHKG\u2019s citizens. 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