{"id":10472,"date":"2021-09-06T10:37:42","date_gmt":"2021-09-06T02:37:42","guid":{"rendered":"https:\/\/social-stand.com\/?p=10472"},"modified":"2021-09-20T10:04:24","modified_gmt":"2021-09-20T02:04:24","slug":"facebook-adopts-a-new-verification-approach","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-adopts-a-new-verification-approach\/","title":{"rendered":"Facebook \u63a1\u7528\u65b0\u7684\u9a57\u8b49\u65b9\u6cd5"},"content":{"rendered":"<p>\u9a57\u8b49\u4e00\u76f4\u662f\u7576\u4eca\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u4e2d\u7684\u4e00\u500b\u4e3b\u8981\u554f\u984c\u3002\u63a8\u7279 <a href=\"https:\/\/social-stand.com\/zh\/twitter-relaunches-verification-for-public-profile\/\">\u91cd\u65b0\u555f\u52d5<\/a> \u53bb\u5e74\u4e94\u6708\u7684\u9a57\u8b49\u904e\u7a0b\uff0c\u4f46\u5b83 <a href=\"https:\/\/social-stand.com\/zh\/twitter-temporarily-halts-profile-verification\/\">\u505c\u6b62<\/a> \u4e00\u5468\u5f8c\u3002\u9019\u662f\u56e0\u70ba\u6e34\u671b\u88ab\u9a57\u8b49\u7684\u8cec\u6236\u5927\u91cf\u6e67\u5165\u3002 Facebook <a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-high-reach-profile-verification-process\/\">\u5c55\u958b<\/a> \u53bb\u5e74\u516d\u6708\u7684\u9ad8\u5f71\u97ff\u529b\u6a94\u6848\u9a57\u8b49\u3002\u5b83\u5305\u62ec\u64c1\u6709\u5927\u91cf\u8ffd\u96a8\u8005\u7684\u8cec\u6236\u3001\u4e0d\u771f\u5be6\u884c\u70ba\u6a21\u5f0f\u548c\u75c5\u6bd2\u5f0f\u5e16\u5b50\u3002\u6700\u8fd1\uff0cInstagram \u73fe\u5728\u6703\u8a62\u554f\u4ed6\u5011\u7684\u751f\u65e5 <a href=\"https:\/\/social-stand.com\/zh\/instagram-will-now-ask-instagrammers-for-their-birthdays\/\">\u8cec\u6236\u6301\u6709\u4eba<\/a> \u4f5c\u70ba\u5e33\u6236\u9a57\u8b49\u904e\u7a0b\u7684\u4e00\u90e8\u5206\u3002\u4eca\u5929\uff0cFacebook \u63a1\u7528\u4e86\u4e00\u7a2e\u65b0\u7684\u9a57\u8b49\u65b9\u5f0f\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-adopts-a-new-verification-approach\/#What_is_Facebook_and_Instagram_Verification\" >\u4ec0\u9ebc\u662f Facebook \u548c Instagram \u9a57\u8b49\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-adopts-a-new-verification-approach\/#How_to_Get_Verified_on_Facebook_and_Instagram\" >\u5982\u4f55\u5728 Facebook \u548c Instagram \u4e0a\u7372\u5f97\u9a57\u8b49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-adopts-a-new-verification-approach\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/instagram_verification.png\" alt=\"Instagram \u9a57\u8b49\u6d41\u7a0b\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Facebook_and_Instagram_Verification\"><\/span><strong>\u4ec0\u9ebc\u662f Facebook \u548c Instagram \u9a57\u8b49\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook \u7684\u65b0\u9a57\u8b49\u65b9\u6cd5\u6e05\u695a\u5730\u986f\u793a\u4e86\u8ab0\u6709\u8cc7\u683c\u7372\u5f97\u85cd\u52fe\u3002\u9996\u5148\uff0cFacebook \u5c07\u9a57\u8b49\u5b9a\u7fa9\u70ba\u4e00\u7a2e\u8b93\u7528\u6236\u77e5\u9053\u5e33\u6236\u6b63\u662f\u4ed6\u5011\u6240\u8aaa\u7684\u8eab\u4efd\u7684\u65b9\u5f0f\u3002\u85cd\u8272\u52fe\u865f\u4e0d\u662f\u5e73\u53f0\u7684\u8a8d\u53ef\u6216\u91cd\u8981\u6027\u8c61\u5fb5\u3002\u76f8\u53cd\uff0c\u9019\u8868\u660e\u5e33\u6236\u662f\u771f\u5be6\u4e14\u503c\u5f97\u6ce8\u610f\u7684\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Verified_on_Facebook_and_Instagram\"><\/span><strong>\u5982\u4f55\u5728 Facebook \u548c Instagram \u4e0a\u7372\u5f97\u9a57\u8b49<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook \u8b93\u5e33\u6236\u66f4\u5bb9\u6613\u5728 Facebook \u548c Instagram \u4e0a\u7372\u5f97\u9a57\u8b49\u3002\u9a57\u8b49\u5e33\u6236\u7684\u7b2c\u4e00\u6b65\u662f\u586b\u5beb\u5728\u7dda\u9a57\u8b49\u8868\u3002\u8981\u5728 Facebook \u548c Instagram \u4e0a\u7372\u5f97\u9a57\u8b49\uff0c\u5e33\u6236\u5fc5\u9808\u6eff\u8db3\u4ee5\u4e0b\u689d\u4ef6 <a href=\"https:\/\/www.facebook.com\/help\/1288173394636262\">\u9a57\u8b49\u6a19\u6e96<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u771f\u6b63\u7684<\/strong>.\u5fc5\u9808\u4ee3\u8868\u771f\u5be6\u7684\u4eba\u3001\u8a3b\u518a\u4f01\u696d\u6216\u5be6\u9ad4\u3002<\/li><li><strong>\u7368\u7279\u7684<\/strong>.\u5fc5\u9808\u662f\u771f\u4eba\u3001\u8a3b\u518a\u4f01\u696d\u6216\u5be6\u9ad4\u7684\u552f\u4e00\u5b58\u5728\u3002<\/li><li>\u6bcf\u500b\u4f01\u696d\u3001\u5be6\u9ad4\u6216\u500b\u4eba\u53ea\u80fd\u9a57\u8b49\u4e00\u500b\u5e33\u6236\u3002\u552f\u4e00\u7684\u4f8b\u5916\u662f\u9700\u8981\u7279\u5b9a\u8a9e\u8a00\u7684\u5e33\u6236\u3002<\/li><li><strong>\u5b8c\u5168\u7684<\/strong>.\u8a72\u5e33\u6236\u5fc5\u9808\u662f\u201c\u516c\u958b\u7684\u201d\uff0c\u5305\u542b\u95dc\u65bc\u90e8\u5206\u3001\u500b\u4eba\u7c21\u4ecb\u3001\u500b\u4eba\u8cc7\u6599\u7167\u7247\u548c\u81f3\u5c11\u4e00\u500b\u5e16\u5b50\u3002&nbsp;<\/li><li><strong>\u503c\u5f97\u6ce8\u610f\u7684<\/strong>.\u8a72\u5e33\u6236\u5fc5\u9808\u4ee3\u8868\u4e00\u500b\u9ad8\u5ea6\u641c\u7d22\u6216\u77e5\u540d\u7684\u54c1\u724c\u3001\u5be6\u9ad4\u6216\u500b\u6027\u3002 Facebook \u4e0d\u6703\u9a57\u8b49\u666e\u904d\u611f\u8208\u8da3\u7684\u9801\u9762\u6216\u500b\u4eba\u8cc7\u6599\uff0c\u9664\u975e\u5b83\u5011\u662f\u9ad8\u641c\u7d22\u91cf\u6216\u77e5\u540d\u7684\u3002&nbsp;<\/li><\/ul>\n\n\n\n<p>\u70ba\u4e86\u6f84\u6e05\u6700\u5f8c\u4e00\u500b\u8981\u6c42\uff0cFacebook \u6307\u51fa\u4ed6\u5011\u6703\u9a57\u8b49\u591a\u500b\u65b0\u805e\u4f86\u6e90\u4e2d\u7684\u5e33\u6236\u529f\u80fd\u3002\u9019\u4e9b\u65b0\u4f86\u6e90\u53ef\u80fd\u5305\u62ec\u4f86\u81ea Black\u3001LGBTQ+\u3001Latinx Media \u548c\u4e16\u754c\u5404\u5730\u5176\u4ed6\u985e\u4f3c\u5a92\u9ad4\u7684\u5404\u7a2e\u6e20\u9053\u3002\u56e0\u6b64\uff0cFacebook \u5efa\u8b70\u4ed6\u5011\u5206\u4eab\u6709\u95dc\u5176\u53d7\u773e\u3001\u5229\u57fa\u548c\u5730\u5340\u7684\u4fe1\u606f\u3002\u5728\u9801\u9762\u4e0a\u6dfb\u52a0\u6700\u591a 5 \u7bc7\u65b0\u805e\u6587\u7ae0\u9084\u53ef\u4ee5\u5e6b\u52a9 Facebook \u5718\u968a\u5728\u9a57\u8b49\u904e\u7a0b\u4e2d\u7372\u53d6\u6709\u95dc\u5e33\u6236\u7684\u66f4\u591a\u4e0a\u4e0b\u6587\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u9a57\u8b49\u6a19\u6e96\u4e4b\u5916\uff0c\u5e33\u6236\u5fc5\u9808\u9075\u5faa Facebook \u7684 <a href=\"https:\/\/transparency.fb.com\/policies\/community-standards\/\">\u793e\u5340\u6e96\u5247<\/a> \u53ca <a href=\"https:\/\/www.facebook.com\/terms.php\">\u670d\u52d9\u689d\u6b3e<\/a>. Facebook \u9032\u4e00\u6b65\u6307\u51fa\uff0c\u85cd\u8272\u52fe\u865f\u4e0d\u53ef\u8f49\u8b93\u7d66\u53e6\u4e00\u500b\u5e33\u6236\u3002<\/p>\n\n\n\n<p>Facebook \u63a1\u7528\u65b0\u7684\u9a57\u8b49\u65b9\u5f0f <a href=\"https:\/\/www.facebook.com\/creators\/understanding-verification-on-facebook-instagram\">2021 \u5e74 9 \u6708 2 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook \u7684\u65b0\u9a57\u8b49\u65b9\u6cd5\u6e05\u695a\u5730\u8868\u660e\u4e00\u500b\u5e33\u6236\u662f\u771f\u5be6\u4e14\u503c\u5f97\u6ce8\u610f\u7684\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u6709\u4e00\u500b\u85cd\u8272\u52fe\u865f\u5411\u53d7\u773e\u8868\u660e\u4e00\u500b\u5e33\u6236\u662f\u4e00\u500b\u5408\u6cd5\u7684\u54c1\u724c\u6216\u4f01\u696d\u3002\u9019\u70ba\u4ed6\u5011\u63d0\u4f9b\u4e86\u66f4\u591a\u8655\u7406\u7d93\u904e\u9a57\u8b49\u7684\u5e33\u6236\u7684\u4fdd\u8b49\u548c\u4fe1\u5fc3\u3002\u56e0\u6b64\uff0c\u9019\u53ef\u80fd\u610f\u5473\u8457\u5728 Facebook \u548c Instagram \u4e0a\u7372\u5f97\u66f4\u597d\u7684\u8f49\u5316\u7387\u548c\u53c3\u8207\u5ea6<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.facebook.com\/creators\/understanding-verification-on-facebook-instagram\">https:\/\/www.facebook.com\/creators\/understanding-verification-on-facebook-instagram<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Verification has been a major issue among social media networks today. Twitter relaunched its verification process last May, but it stopped it after a week. This is because of the influx of accounts longing to be verified. Facebook expanded its high-reach profile verification last June. It included accounts with a large number of followers, patterns [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[1796,10,28,2335,2317],"class_list":["post-10472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-blue-tick","tag-facebook","tag-instagram-2","tag-notable-account","tag-verification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Adopts a New Verification Approach - Social Stand<\/title>\n<meta name=\"description\" content=\"Verification has been a major issue among social media networks today. 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