{"id":10360,"date":"2021-08-25T10:07:00","date_gmt":"2021-08-25T02:07:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=10360"},"modified":"2021-08-31T22:25:48","modified_gmt":"2021-08-31T14:25:48","slug":"top-marketing-strategy-on-youtube","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/top-marketing-strategy-on-youtube\/","title":{"rendered":"YouTube \u4e0a\u7684\u9802\u7d1a\u71df\u92b7\u7b56\u7565"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u9999\u6e2f\u7684\u5e02\u5834\u71df\u92b7\u5f80\u5f80\u904e\u65bc\u95dc\u6ce8 Facebook \u548c Instagram\uff0c\u800c\u5ffd\u8996\u4e86 YouTube \u4f5c\u70ba\u7b2c\u4e8c\u5927\u641c\u7d22\u5f15\u64ce\u7684\u91cd\u8981\u6027\u3002\u8a31\u591a\u54c1\u724c\u90fd\u6709\u81ea\u5df1\u7684 YouTube \u983b\u9053\u3002\u4f46\u662f\uff0c\u4ed6\u5011\u53ef\u80fd\u4e0d\u6703\u7d93\u5e38\u767c\u5e03\u65b0\u8996\u983b\uff0c\u56e0\u70ba\u88fd\u4f5c\u8996\u983b\u9700\u8981\u5927\u91cf\u8cc7\u6e90\u3002\u5176\u4ed6\u4eba\u53ea\u662f\u5728 YouTube \u4e0a\u91cd\u65b0\u767c\u4f48\u70ba Facebook \u88fd\u4f5c\u7684\u8996\u983b\uff0c\u800c\u4e0d\u9996\u5148\u512a\u5316\u5167\u5bb9\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u932f\u5931\u4e86\u8a31\u591a\u5546\u696d\u6a5f\u6703\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/top-marketing-strategy-on-youtube\/#Too_Busy_Making_Videos_and_Forgetting_About_Marketing\" >\u5fd9\u65bc\u88fd\u4f5c\u8996\u983b\u800c\u5fd8\u8a18\u71df\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/top-marketing-strategy-on-youtube\/#Get_Your_First_1000_YouTube_Subscribers\" >\u7372\u5f97\u60a8\u7684\u524d 1,000 \u500b YouTube \u8a02\u95b1\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/top-marketing-strategy-on-youtube\/#Timestamps_Help_Google_Understand_Your_YouTube_Videos\" >\u6642\u9593\u6233\u5e6b\u52a9 Google \u4e86\u89e3\u60a8\u7684 YouTube \u8996\u983b<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Too_Busy_Making_Videos_and_Forgetting_About_Marketing\"><\/span><strong>\u5fd9\u65bc\u88fd\u4f5c\u8996\u983b\u800c\u5fd8\u8a18\u71df\u92b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8996\u983b\u662f\u71df\u92b7\u7684\u4e3b\u8981\u8da8\u52e2\u3002\u5982\u679c\u54c1\u724c\u53ea\u8003\u616e\u5728 YouTube \u4e0a\u6295\u653e\u5ee3\u544a\uff0c\u800c\u4e0d\u7d93\u71df\u81ea\u5df1\u7684 YouTube \u5e33\u6236\uff0c\u90a3\u5c31\u592a\u53ef\u60dc\u4e86\u3002\u9664\u4e86\u666e\u901a\u5927\u773e\u5728 YouTube \u4e0a\u89c0\u770b\u8996\u983b\u6642\u770b\u5230\u7684\u5ee3\u544a\u5916\uff0c\u8a31\u591a\u4eba\u9084 <a href=\"https:\/\/doubleuvideo.com\/video-chapter-search-a-new-phase-of-searching-on-youtube\/\">\u641c\u7d22<\/a> \u6709\u95dc YouTube \u7684\u4fe1\u606f\u3002 YouTube \u8996\u983b\u5728 Google \u7684\u641c\u7d22\u7d50\u679c\u4e2d\u4e5f\u4f54\u64da\u91cd\u8981\u4f4d\u7f6e\u3002\u56e0\u6b64\uff0c\u5c07\u641c\u7d22\u5f15\u64ce\u512a\u5316 (SEO) \u7d0d\u5165\u60a8\u7684\u5167\u5bb9\u4e5f\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u8fd1\uff0c\u4e00\u5bb6SEO\u5de5\u5177\u516c\u53f8\uff0c <a href=\"https:\/\/www.semrush.com\/blog\/youtube-seo-study\/\">SEMRUSH<\/a>\uff0c\u767c\u5e03\u4e86\u4e00\u9805\u7814\u7a76 <a href=\"https:\/\/www.semrush.com\/blog\/youtube-seo-study\/\">\u5831\u544a<\/a> \u5206\u6790\u4e86 YouTube \u4e0a 15,000 \u500b\u95dc\u9375\u5b57\u7684\u524d 10 \u500b\u641c\u7d22\u7d50\u679c\u3002\u9019\u4efd\u5831\u544a\u5f88\u53ef\u80fd\u6703\u6210\u70ba\u6bcf\u500b\u4eba\u7684 YouTube \u5e33\u6236\u548c\u8996\u983b\u7684\u9996\u8981\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Your_First_1000_YouTube_Subscribers\"><\/span><strong>\u7372\u5f97\u60a8\u7684\u524d 1,000 \u500b YouTube \u8a02\u95b1\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube \u8996\u983b\u662f\u600e\u6a23\u7684 <a href=\"https:\/\/social-stand.com\/zh\/facebooks-updates-to-video-ranking\/\">\u6392\u540d<\/a> \u9996\u5148\u57fa\u65bc\u983b\u9053\u7684\u8a02\u95b1\u8005\u6578\u91cf\u548c\u8996\u983b\u7684\u89c0\u770b\u6b21\u6578\u3002\u51fa\u73fe\u5728 YouTube \u4e0a\u7684\u8996\u983b\u4f86\u81ea <a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-new-channel-guidelines-for-comment-management\/\">\u6e20\u9053<\/a> \u5c11\u65bc 1,000 \u500b\u8a02\u95b1\u8005\u50c5\u5c11\u65bc 20%\u3002\u56e0\u6b64\uff0c\u9664\u4e86\u589e\u52a0\u89c0\u770b\u6b21\u6578\u5916\uff0c\u65b0\u7684 YouTube \u983b\u9053\u9084\u61c9\u8457\u773c\u65bc\u7a81\u7834 1,000 \u540d\u8a02\u95b1\u8005\u7684\u9580\u6abb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u5916\uff0c\u8acb\u6ce8\u610f\u524d 1 <a href=\"https:\/\/social-stand.com\/zh\/study-shares-new-insight-into-rising-video-trends\/\">\u8996\u983b\u8da8\u52e2<\/a> \u8207\u524d2\u540d\u76f8\u6bd4\uff0c\u89c0\u770b\u6b21\u6578\u591a\u4e8674%\u3002\u6b64\u5916\uff0c\u5982\u679c\u53ea\u662f\u4e00\u500b\u5305\u542b\u5ee3\u544a\u7684\u8001\u5f0f\u8996\u983b\u6216\u516c\u53f8\u7c21\u4ecb\u8996\u983b\uff0c\u5f88\u96e3\u53d6\u6085\u89c0\u773e\u3002\u95dc\u9375\u662f\u88fd\u4f5c\u5177\u6709\u6709\u8da3\u5167\u5bb9\u7684\u9ad8\u8cea\u91cf\u8996\u983b\u4e26\u5c07\u5176\u767c\u4f48\u5230 <a href=\"https:\/\/berniewong.net\/trends-in-social-media-as-an-information-exchange-platform\/\">\u793e\u4ea4\u5a92\u9ad4<\/a> \u5e73\u53f0\u3002\u4e00\u500b\u8996\u983b\u4e0d\u61c9\u8a72\u53ea\u5ba3\u50b3\u4e00\u6b21\u3002\u4f7f\u7528\u5f9e\u4e0d\u540c\u89d2\u5ea6\u62cd\u651d\u7684\u4e0d\u540c\u5167\u5bb9\u4eae\u9ede\u4f86\u5ba3\u50b3\u8996\u983b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Timestamps_Help_Google_Understand_Your_YouTube_Videos\"><\/span><strong>\u6642\u9593\u6233\u5e6b\u52a9 Google \u4e86\u89e3\u60a8\u7684 YouTube \u8996\u983b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube \u7684\u63cf\u8ff0\u5b57\u6bb5\u901a\u5e38\u662f\u6bcf\u500b\u4eba\u90fd\u5ffd\u7565\u7684\u91cd\u8981\u90e8\u5206\u3002 YouTube \u7684\u6a19\u984c\u548c\u8aaa\u660e\u975e\u5e38\u6709\u52a9\u65bc\u4fc3\u9032\u5728 <a href=\"https:\/\/doubleuvideo.com\/google-video-experiments-to-improve-marketing-results\/\">\u8c37\u6b4c<\/a> \u548c YouTube\u3002\u8996\u983b\u63cf\u8ff0\u4e2d\u82f1\u8a9e\u55ae\u8a5e\u7684\u5e73\u5747\u6578\u91cf\u662f 107\uff0c\u4f46\u6700\u597d\u5beb\u66f4\u591a\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u5982\u679c\u8996\u983b\u5305\u542b\u89c0\u773e\u4fe1\u606f\u4e14\u6642\u9577\u70ba 10 \u5206\u9418\u6216\u66f4\u9577\uff0c\u5247\u61c9\u6dfb\u52a0 <a href=\"https:\/\/doubleuvideo.com\/introducing-youtube-clips\/\">\u6642\u9593\u6233<\/a> \u7d66\u5b83\u3002\u5b83\u4e0d\u50c5\u4f7f\u8996\u983b\u65b9\u4fbf\u89c0\u773e\u89c0\u770b\u3002\u4f46\u5b83\u4e5f\u80fd\u8b93\u8c37\u6b4c\u66f4\u597d\u5730\u7406\u89e3\u8996\u983b\u7684\u5167\u5bb9\u3002\u8aaa\u767d\u4e86\u5c31\u662f\u63d0\u9ad8\u4e86\u8996\u983b\u7684SEO\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u7136\uff0c\u64c1\u6709\u865f\u53ec\u6027\u7528\u8a9e (CTA) \u93c8\u63a5\u4ee5\u53ca\u9069\u7576\u7684 <a href=\"https:\/\/doubleuvideo.com\/youtube-autocomplete-hashtags-dark-mode-and-real-time-insights\/\">\u6a19\u7c64<\/a> \u4e5f\u5c07\u6709\u52a9\u65bc\u8996\u983b\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002\u56e0\u6b64\uff0c\u7576\u71df\u92b7\u4eba\u54e1\u5c07\u8996\u983b\u5167\u5bb9\u88fd\u4f5c\u7d0d\u5165\u5176\u71df\u92b7\u8a08\u5283\u6642\uff0c\u4e0d\u8981\u5fd8\u8a18\u6295\u5165\u66f4\u591a\u8cc7\u6e90\u4f86\u512a\u5316\u54c1\u724c\u7684 YouTube \u5e33\u6236\u548c\u983b\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u539f\u59cb\u4f86\u6e90<\/strong>:<a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1628244340264&amp;issue=20210809\"> <\/a><a href=\"https:\/\/berniewong.net\/top-marketing-strategy-on-youtube\/\">https:\/\/berniewong.net\/top-marketing-strategy-on-youtube\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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