{"id":10322,"date":"2021-09-01T15:57:13","date_gmt":"2021-09-01T07:57:13","guid":{"rendered":"https:\/\/social-stand.com\/?p=10322"},"modified":"2021-09-20T10:04:22","modified_gmt":"2021-09-20T02:04:22","slug":"digital-academy-brand-storytelling","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/digital-academy-brand-storytelling\/","title":{"rendered":"\u6578\u5b57\u5b78\u9662\u2014\u2014\u54c1\u724c\u6545\u4e8b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In partnership with the Hong Kong Trade Development Council (<\/span><a href=\"https:\/\/www.hktdc.com\/\"><span style=\"font-weight: 400;\">HKTDC<\/span><\/a><span style=\"font-weight: 400;\">),&nbsp;<\/span><a href=\"https:\/\/berniewong.net\/\"><span style=\"font-weight: 400;\">Bernie Wong<\/span><\/a><span style=\"font-weight: 400;\">, owner and founder of&nbsp;<\/span><a href=\"https:\/\/social-stand.com\/\"><span style=\"font-weight: 400;\">Social Stand Limited<\/span><\/a><span style=\"font-weight: 400;\">, recently facilitated the&nbsp;<\/span><i><span style=\"font-weight: 400;\">\u201c[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image<\/span><\/i><span style=\"font-weight: 400;\">.\u201d The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.&nbsp;<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10428\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/08\/IMG_7935_1-scaled.jpg\" alt=\"\" width=\"1536\" height=\"2048\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/08\/IMG_7935_1-scaled.jpg 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/08\/IMG_7935_1-225x300.jpg 225w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/08\/IMG_7935_1-768x1024.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/08\/IMG_7935_1-1152x1536.jpg 1152w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/08\/IMG_7935_1-9x12.jpg 9w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Brand storytelling is an important part of shaping the brand image. During the webinar, Bernie discusses how companies can make good use of social media, design appropriate content, and convey value through stories so that the audience can resonate. The highlight of the event is the &#8220;Show me your love&#8221; case, where Bernie shared various practical suggestions and tools on how social media marketers can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">build a three-dimensional brand image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">enhance customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">establish long-term relationships with customers<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with the Hong Kong Trade Development Council (HKTDC),&nbsp;Bernie Wong, owner and founder of&nbsp;Social Stand Limited, recently facilitated the&nbsp;\u201c[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.\u201d The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.&nbsp; Brand storytelling is an important part [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1963,315,316,6,7],"tags":[526,581,1024,914,921],"class_list":["post-10322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bernie-wong","category-digital-marketing","category-social-media-marketing","category-social-media-","category-social-stand","tag-bernie-wong","tag-brand-storytelling","tag-digital-academy","tag-event","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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