{"id":10277,"date":"2021-08-26T20:08:22","date_gmt":"2021-08-26T12:08:22","guid":{"rendered":"https:\/\/social-stand.com\/?p=10277"},"modified":"2021-09-13T14:52:41","modified_gmt":"2021-09-13T06:52:41","slug":"twitter-publishes-a-one-page-checklist-for-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-publishes-a-one-page-checklist-for-ads\/","title":{"rendered":"Twitter \u767c\u5e03\u4e00\u9801\u5ee3\u544a\u6e05\u55ae"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6ce8\u610f Twitter \u4e0a\u7684\u5ee3\u544a\u5546\u548c\u71df\u92b7\u4eba\u54e1\uff01 Twitter \u767c\u5e03\u4e86\u4e00\u9801\u5ee3\u544a\u6e05\u55ae\u3002\u5b83\u662f\u8a72\u5e73\u53f0\u6700\u8fd1\u767c\u5e03\u7684\u64f4\u5c55 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-launches-agency-playbook-back\/\"><span style=\"font-weight: 400;\">\u4ee3\u7406\u624b\u518a<\/span><\/a><span style=\"font-weight: 400;\">.\u5728\u00a0<\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-launches-new-agency-playbook-to-help-businesses-better-understand\/562555\/\"><span style=\"font-weight: 400;\">2019<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5176\u7b2c\u4e00\u500b\u7248\u672c\u7684\u63a8\u51fa\u662f\u70ba\u4e86\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u66f4\u597d\u5730\u4e86\u89e3\u8a72\u5e73\u53f0\u3002\u800c\u6700\u65b0\u7248\u672c\u6db5\u84cb\u4e86 Twitter \u71df\u92b7\u7684\u5404\u500b\u65b9\u9762\u3002\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/twitter_agency_checklist.png\" alt=\"Twitter \u5ee3\u544a\u6e05\u55ae\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u7279\u7684 <\/span><a href=\"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/en\/resources\/blog\/q3-2021\/the-downloadable-agency-checklist-for-twitter-ads.pdf\"><span style=\"font-weight: 400;\">\u4e00\u9801\u6e05\u55ae<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u53ef\u4e0b\u8f09\u7684\u3002\u5b83\u662f\u4ee3\u7406\u624b\u518a\u95dc\u9375\u8981\u9ede\u7684\u5373\u53d6\u5373\u7528\u55ae\u9801\u7d19\u3002\u9019\u4e9b\u662f\u95dc\u65bc Twitter \u5ee3\u544a\u7684\u6709\u7528\u63d0\u9192\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728 Twitter \u4e0a\u5ba3\u50b3\u65b0\u7684\u5c0d\u8a71\u3001\u4e8b\u4ef6\u3001\u529f\u80fd\u6216\u7522\u54c1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8981\u7372\u5f97\u500b\u6027\u5316\u7684\u884c\u696d\u57fa\u6e96\uff0c\u8acb\u78ba\u5b9a\u60a8\u5ba2\u6236\u7684\u76ee\u6a19\u548c\u6307\u6a19\u3002\u63a8\u7279\u7684 <\/span><a href=\"https:\/\/business.twitter.com\/en\/form\/contact-us.html\"><span style=\"font-weight: 400;\">\u92b7\u552e\u5718\u968a<\/span><\/a><span style=\"font-weight: 400;\"> \u4e5f\u5f88\u6a02\u610f\u70ba\u60a8\u63d0\u4f9b\u5e6b\u52a9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u8a08\u5283\u5728 Twitter \u5ee3\u544a\u4e0a\u82b1\u8cbb\u8d85\u904e $5,000 \u6216\u5176\u7b49\u503c\u7684\u7576\u5730\u8ca8\u5e63\uff0c\u6700\u597d\u7533\u8acb\u4e00\u500b\u00a0<\/span><a href=\"https:\/\/business.twitter.com\/en\/resources\/io-request.html\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u8a02\u55ae<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter \u5efa\u8b70\u5ba2\u6236\u9078\u64c7\u201c\u5e33\u6236\u7ba1\u7406\u54e1\u201d\u4e26\u70ba\u4ee3\u7406\u5546\u9078\u4e2d\u201c\u53ef\u4ee5\u64b0\u5beb\u53ef\u63a8\u5ee3\u63a8\u6587\u201d\u9078\u9805\u3002\u914d\u7f6e <\/span><a href=\"https:\/\/business.twitter.com\/en\/help\/troubleshooting\/multi-user-login-faq.html\"><span style=\"font-weight: 400;\">\u591a\u7528\u6236\u767b\u9304<\/span><\/a><span style=\"font-weight: 400;\"> \u78ba\u4fdd\u4ee3\u7406\u6a5f\u69cb\u548c\u5ba2\u6236\u90fd\u53ef\u4ee5\u8a2a\u554f\u6b63\u78ba\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8b93 Twitter \u6709\u6642\u9593\u6839\u64da\u5176\u5be9\u6838\u60a8\u7684\u5ee3\u544a <\/span><a href=\"https:\/\/business.twitter.com\/en\/help\/ads-policies.html\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u653f\u7b56<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u5728\u767c\u5e03\u524d\u5e7e\u9031\u8a2d\u7f6e\u5b83\u5011\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u5f37\u5927\u7684 CTA \u548c 1 \u5230 2 \u500b\u76f8\u95dc\u4e3b\u984c\u6a19\u7c64\u4f7f\u63a8\u6587\u4fdd\u6301\u7c21\u77ed\u548c\u751c\u871c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6dfb\u52a0\u5bcc\u5a92\u9ad4\uff0c\u4f8b\u5982 15 \u79d2\u6216\u66f4\u77ed\u7684\u77ed\u8996\u983b\u6216\u63a1\u7528\u975c\u97f3\u7b56\u7565\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8003\u616e Twitter Amplify \u548c Twitter Takeover \u4ee5\u5c0d\u5e73\u53f0\u7522\u751f\u66f4\u5927\u7684\u5f71\u97ff\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter \u5ee3\u544a\u7ba1\u7406\u5668\u53ef\u4ee5\u5e6b\u52a9\u4f60\u8207\u8f49\u5316\u8ddf\u8e2a\u548c\u79fb\u52d5\u6e2c\u91cf\u5408\u4f5c\u5925\u4f34\u4e00\u8d77\u5b78\u7fd2\u4f7f\u7528\u5b83\u7684\u4e0d\u540c\u5de5\u5177\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u5617\u8a66\u5438\u5f15\u60a8\u7684\u53d7\u773e\u6642\uff0c\u9078\u64c7\u4e26\u67e5\u770b\u6b63\u78ba\u7684\u76ee\u6a19\u9078\u9805\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u6578\u64da\u548c\u6307\u6a19 <\/span><a href=\"https:\/\/analytics.twitter.com\/\"><span style=\"font-weight: 400;\">\u63a8\u7279\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u5148\u9032\u7684\u6e2c\u91cf\u7814\u7a76\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twitter \u767c\u5e03\u4e86\u4e00\u9801\u7684\u5ee3\u544a\u6e05\u55ae <\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/the-downloadable-agency-checklist-for-twitter-ads.html\"><span style=\"font-weight: 400;\">2021 \u5e74 8 \u6708 25 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u7684\u55ae\u9801\u6e05\u55ae\u53ef\u4ee5\u6210\u70ba\u4ee3\u7406\u5de5\u4f5c\u4eba\u54e1\u548c\u71df\u92b7\u4eba\u54e1\u7684\u4fbf\u6377\u6307\u5357\uff0c\u4ee5\u6db5\u84cb\u6709\u6548 Twitter \u5ee3\u544a\u7684\u6240\u6709\u95dc\u9375\u4fe1\u606f\u3002\u4f7f\u7528\u5b83\u5011\u4f86\u69cb\u5efa\u6709\u6548\u7684 Twitter \u6d3b\u52d5\u53ef\u80fd\u662f\u503c\u5f97\u7684\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">:\u00a0<a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/holiday-season\">https:\/\/www.facebook.com\/business\/insights\/tools\/holiday-season<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Attention advertisers and marketers on Twitter! Twitter publishes a one-page checklist for ads. It is an extension of the platform\u2019s recently published Agency Playbook. In\u00a02019, its 1st\u00a0version was launched to help brands and businesses better understand the platform.\u00a0While the latest version covered all aspects of Twitter marketing.\u00a0 Twitter\u2019s one-page checklist is downloadable. It is a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[2208,2295,111,1462],"class_list":["post-10277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-agency-playbook","tag-one-page-checklist","tag-twitter","tag-twitter-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Publishes a One-Page Checklist for Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Attention advertisers and marketers on Twitter! Twitter publishes a one-page checklist for ads. It is an extension of the platform\u2019s recently published\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/twitter-publishes-a-one-page-checklist-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Publishes a One-Page Checklist for Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Attention advertisers and marketers on Twitter! Twitter publishes a one-page checklist for ads. 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