{"id":10019,"date":"2021-08-10T19:26:05","date_gmt":"2021-08-10T11:26:05","guid":{"rendered":"https:\/\/social-stand.com\/?p=10019"},"modified":"2021-09-13T15:13:08","modified_gmt":"2021-09-13T07:13:08","slug":"google-updates-bidding-and-video-360","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-updates-bidding-and-video-360\/","title":{"rendered":"Google \u66f4\u65b0 Bidding \u548c Video 360"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u662f\u4e16\u754c\u4e0a\u6700\u5927\u548c\u6700\u53d7\u6b61\u8fce\u7684\u641c\u7d22\u5f15\u64ce\u3002\u8a31\u591a\u5ee3\u544a\u5546\u548c\u71df\u92b7\u5546\u7684\u76ee\u6a19\u662f\u5728\u4ed6\u5011\u7684\u6709\u6a5f\u7d50\u679c\u4e4b\u4e0a\u6392\u540d\u3002\u4f5c\u70ba\u56de\u5831\uff0c\u8a72\u5e73\u53f0\u9084\u5c08\u6ce8\u65bc\u5e6b\u52a9\u4ed6\u5011\u66f4\u8f15\u9b06\u5730\u767c\u8d77\u6d3b\u52d5\u3002\u5b83\u6700\u8fd1\u6dfb\u52a0\u4e86\u65b0\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-launches-new-ecommerce-tools\/\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\"> \u559c\u6b61 <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-expands-ecommerce-with-godaddy-stores-partnerships\/\"><span style=\"font-weight: 400;\">\u53bb\u5427\u7238\u7238<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-introduces-new-ways-to-shop\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-integrates-woocommerce-to-streamline-ecommerce-listing\/\"><span style=\"font-weight: 400;\">WooCommerce<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u9084\u555f\u7528\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-adds-search-result-explainers\/\"><span style=\"font-weight: 400;\">\u641c\u7d22\u7d50\u679c\u89e3\u91cb\u5668<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-launches-video-ad-experiments-globally\/\"><span style=\"font-weight: 400;\">\u8996\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0c\u8c37\u6b4c\u66f4\u65b0\u4e86\u81ea\u5b9a\u7fa9\u51fa\u50f9\u548c\u8996\u983b 360\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/google-updates-bidding-and-video-360\/#Automated_Custom_Biddings\" >\u81ea\u52d5\u81ea\u5b9a\u7fa9\u51fa\u50f9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/google-updates-bidding-and-video-360\/#New_Feature_on_Video_360_Analytics\" >Video 360 \u5206\u6790\u7684\u65b0\u529f\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/google-updates-bidding-and-video-360\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/google_custom_bidding.png\" alt=\"Google Floodlight \u6d3b\u52d5\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automated_Custom_Biddings\"><\/span><b>\u81ea\u52d5\u81ea\u5b9a\u7fa9\u51fa\u50f9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u5f15\u5165\u4e86\u4e00\u500b\u65b0\u7684\u81ea\u52d5\u5316\u754c\u9762 <\/span><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/9723477?hl=en&amp;ref_topic=9928205\"><span style=\"font-weight: 400;\">\u81ea\u5b9a\u7fa9\u51fa\u50f9<\/span><\/a><span style=\"font-weight: 400;\">.\u81ea\u5b9a\u7fa9\u7af6\u50f9\u5141\u8a31\u54c1\u724c\u548c\u4f01\u696d\u70ba\u8f49\u5316\u3001\u8cfc\u8cb7\u7b49\u4e8b\u4ef6\u5206\u914d\u4e0d\u540c\u7684\u50f9\u503c\u3002\u5b83\u5011\u63d0\u4f9b\u4e86\u5f88\u597d\u7684\u7d50\u679c\u3002\u7136\u800c\uff0c\u4e00\u4e9b\u5ee3\u544a\u5546\u548c\u71df\u92b7\u4eba\u54e1\u7121\u6cd5\u4f7f\u7528\u6b64\u985e\u5de5\u5177\uff0c\u56e0\u70ba\u4ed6\u5011\u7f3a\u4e4f\u7de8\u78bc\u77e5\u8b58\u3002\u70ba\u4e86\u7de9\u89e3\u9019\u4e9b\u6311\u6230\uff0c\u8c37\u6b4c\u88dc\u5145\u9053\u201c<\/span><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/2697097?hl=en\"><span style=\"font-weight: 400;\">Floodlight \u6d3b\u52d5<\/span><\/a><span style=\"font-weight: 400;\">\u201d \u5230\u81ea\u5b9a\u7fa9\u6295\u6a19\u3002\u9019\u662f\u4e00\u500b\u901a\u904e\u9810\u5148\u5275\u5efa\u7684 HTML \u4ee3\u78bc\u7247\u6bb5\u5206\u914d\u503c\u7684\u81ea\u52d5\u5316\u7cfb\u7d71\u3002\u73fe\u5728\uff0c\u8a72\u6d41\u7a0b\u5141\u8a31\u54c1\u724c\u548c\u4f01\u696d\u70ba\u81ea\u5b9a\u7fa9\u7af6\u6a19\u9078\u64c7\u9810\u5148\u78ba\u5b9a\u7684\u76ee\u6a19\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Feature_on_Video_360_Analytics\"><\/span><b>Video 360 \u5206\u6790\u7684\u65b0\u529f\u80fd<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/social-stand.com\/zh\/youtube-enables-display-and-video-360\/\"><span style=\"font-weight: 400;\">360\u5ea6\u8996\u983b<\/span><\/a><span style=\"font-weight: 400;\"> \u662f CTV \u6d3b\u52d5\u7684\u5206\u6790\u548c\u6d1e\u5bdf\u5de5\u5177\u3002\u4eca\u5929\uff0c\u8c37\u6b4c\u5728\u5176\u51fa\u50f9\u5831\u544a\u4e2d\u589e\u52a0\u4e86\u201c\u6309\u6b21\u4ed8\u8cbb\u201d\u90e8\u5206\u3002\u9019\u4e9b\u5370\u8c61\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u66f4\u597d\u5730\u5b9a\u5236\u5176\u5ee3\u544a\u7cfb\u5217\u4e2d\u7684\u5143\u7d20\u3002\u5b83\u9084\u5141\u8a31\u4ed6\u5011\u76e3\u63a7\u5e73\u5747\u6bcf\u5343\u6b21\u5c55\u793a\u8cbb\u7528\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u66f4\u65b0\u4e86\u81ea\u5b9a\u7fa9\u51fa\u50f9\u548c\u8996\u983b 360 <\/span><a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/whats-new-with-automated-bidding-in-display-video-360\/\"><span style=\"font-weight: 400;\">2021 \u5e74 8 \u6708 10 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457 Google \u66f4\u65b0\u81ea\u5b9a\u7fa9\u7af6\u50f9\u548c Video 360 \u5206\u6790\uff0c\u5b83\u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e86\u984d\u5916\u7684\u63a7\u5236\u6b0a\u548c\u900f\u660e\u5ea6\uff0c\u4ee5\u4e86\u89e3 Google Ads\u3002\u5b83\u53ef\u4ee5\u6975\u5927\u5730\u5e6b\u52a9\u512a\u5316\u54c1\u724c\u512a\u5316 Google \u5ee3\u544a\u7cfb\u5217\u7684\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">:\u00a0<a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/whats-new-with-automated-bidding-in-display-video-360\/\">https:\/\/blog.google\/products\/marketingplatform\/360\/whats-new-with-automated-bidding-in-display-video-360\/<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google is the world\u2019s largest and most popular search engine. Many advertisers and marketers aim to rank on top of their organic results. The platform, in return, also focuses on helping them to launch campaigns easier. It recently added new eCommerce tools like GoDaddy, Shopify, and WooCommerce. It has also enabled search results explainers and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[2221,390,2222],"class_list":["post-10019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-custom-bidding","tag-google","tag-video-360"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Updates Bidding and Video 360 - Social Stand<\/title>\n<meta name=\"description\" content=\"Google is the world\u2019s largest and most popular search engine. Many advertisers and marketers aim to rank on top of their organic results. The platform, in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/google-updates-bidding-and-video-360\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Updates Bidding and Video 360 - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Google is the world\u2019s largest and most popular search engine. Many advertisers and marketers aim to rank on top of their organic results. 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