{"id":4884,"date":"2020-09-01T17:15:52","date_gmt":"2020-09-01T09:15:52","guid":{"rendered":"https:\/\/social-stand.com\/?page_id=4884"},"modified":"2021-07-26T11:32:43","modified_gmt":"2021-07-26T03:32:43","slug":"a-comprehensive-guide-to-instagram-marketing-in-hong-kong","status":"publish","type":"page","link":"https:\/\/social-stand.com\/zh\/a-comprehensive-guide-to-instagram-marketing-in-hong-kong\/","title":{"rendered":"\u9999\u6e2f Instagram \u71df\u92b7\u7d9c\u5408\u6307\u5357"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4884\" class=\"elementor elementor-4884\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27ac524d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27ac524d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4c76c4cb\" data-id=\"4c76c4cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4be2f11b\" data-id=\"4be2f11b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d3c6a1f elementor-widget elementor-widget-heading\" data-id=\"5d3c6a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Comprehensive Guide to Instagram Marketing in Hong Kong\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63eb8a35\" data-id=\"63eb8a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21373aef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21373aef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eafa75\" data-id=\"7eafa75\" data-element_type=\"column\" data-e-type=\"column\" id=\"TOC\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a3982d8 elementor-view-stacked elementor-widget__width-auto elementor-fixed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3a3982d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:11,&quot;end&quot;:13}},&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#ForTOS\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-list-ul\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1bed50 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7a1bed50\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"TOS\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;footer&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;no_headings_message&quot;:&quot;\\u5728\\u6b64\\u9801\\u9762\\u4e0a\\u672a\\u627e\\u5230\\u6a19\\u984c\\u3002&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7a1bed50\" aria-expanded=\"true\" aria-label=\"\u6253\u958b\u76ee\u9304\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7a1bed50\" aria-expanded=\"true\" aria-label=\"\u95dc\u9589\u76ee\u9304\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7a1bed50\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d808296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d808296\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f068cb\" data-id=\"9f068cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd085f3 elementor-widget elementor-widget-heading\" data-id=\"dd085f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A Comprehensive Guide to Instagram Marketing in Hong Kong<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f69ae3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f69ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abffca5 elementor-widget elementor-widget-text-editor\" data-id=\"abffca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KEY OBJECTIVE: <\/b><span style=\"font-weight: 400;\">To provide a comprehensive guide that users can follow to maximize their marketing efforts using Instagram<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f89b6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f89b6f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-722107b\" data-id=\"722107b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e62146d elementor-widget elementor-widget-heading\" data-id=\"e62146d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SUGGESTED KEYWORDS:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eeaad7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2eeaad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c7e78 elementor-widget elementor-widget-text-editor\" data-id=\"09c7e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Marketing Hong Kong<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Ads\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Content Production<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Page Management<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media Marketing<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Marketing Agency Hong Kong<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2546672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2546672\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b025b4\" data-id=\"3b025b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f680d elementor-widget elementor-widget-heading\" data-id=\"71f680d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INTRODUCTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3cfe1f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3cfe1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367657e elementor-widget elementor-widget-text-editor\" data-id=\"367657e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A picture is worth a thousand words. Instagram has become an increasingly effective social media platform for brands to gain exposure since it was developed and launched to the public in 2010. Many brands are trying to establish their presence on Instagram in order to provide a space where consumers can learn all about their brands through visuals such as photos and videos. This guide seeks to aid brands in learning the basics about creating marketing campaigns on Instagram. As Hong Kong veers away from more traditional styles of marketing, digital marketing in Hong Kong is at an all time high. Being one of the leading social media platforms in the world, Instagram is one of Hong Kong\u2019s key digital marketing platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Today, Instagram boasts of roughly a billion monthly active users worldwide and it is the second most-downloaded app in the App Store. NapoleonCat was able to zero in on the app\u2019s statistics in Hong Kong and as of June 2020, there are 2,582,000 Instagram users in Hong Kong, which makes up 34.1% of the country\u2019s population. As such, Instagram proves to be an effective and efficient way to market brands and businesses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb06a38 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb06a38\" data-element_type=\"section\" data-e-type=\"section\" id=\"container1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e355\" data-id=\"47e355\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bca72d elementor-widget elementor-widget-heading\" data-id=\"77bca72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AN INTRODUCTION TO INSTAGRAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2a91f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2a91f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286cccc\" data-id=\"286cccc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee2b5a elementor-widget elementor-widget-heading\" data-id=\"7ee2b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Instagram Personal Account Vs. Instagram Business Profile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bc86e5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52bc86e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d5b9a1 elementor-widget elementor-widget-text-editor\" data-id=\"70d5b9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When a user first downloads Instagram, they are immediately taken to the welcome screen where they would be made to choose between setting up a personal Instagram account and an Instagram Business Profile. Personal Instagram accounts are set up for personal use &#8211; they are the accounts that users create for socialization purposes. Those with personal accounts can like and share photos and videos across the platform, as well as connect with other users. Instagram makes use of the \u201cFollow\u201d feature, where users can follow creators whose content they enjoy the most and in turn, they can also be followed by other users around Instagram. Users can also message each other using Instagram\u2019s Direct Messaging feature. Additionally, users with personal Instagram accounts can choose whether they want to make their profiles public or private, which would be able to control who gets to view the content that they post.<br \/><br \/>Business Profiles, on the other hand, have all the functionality of a personal Instagram account but they have analytics tools to help determine the profile\u2019s performance, and they cannot also be turned private. More on this later.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bc4158\" data-id=\"1bc4158\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f67bb38 elementor-widget elementor-widget-image\" data-id=\"f67bb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/1.png\" class=\"attachment-large size-large wp-image-5057\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/1.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/1-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eee944e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eee944e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ba9e29e\" data-id=\"2ba9e29e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa18f94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa18f94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7918a2f\" data-id=\"7918a2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd5069 elementor-widget elementor-widget-image\" data-id=\"4fd5069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2.png\" class=\"attachment-large size-large wp-image-5058\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a657a2e\" data-id=\"a657a2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25a14d6 elementor-widget elementor-widget-heading\" data-id=\"25a14d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Setting Up an Instagram Account<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ce205 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3ce205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210c2ba4 elementor-widget elementor-widget-text-editor\" data-id=\"210c2ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An account can be created by using the Instagram website or by using the mobile app. After downloading the Instagram app from the App Store (iOS) or Play Store (Android), users could sign up for an account using their mobile number or their email. An existing Facebook account can also be used to log into Instagram. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec564ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec564ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f446d\" data-id=\"20f446d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2345b1d elementor-widget elementor-widget-heading\" data-id=\"2345b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Definitive Look at the Three Types of Instagram Profiles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3fb3d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed3fb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b01348f elementor-widget elementor-widget-text-editor\" data-id=\"b01348f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><table><tbody><tr><td><p><span style=\"font-weight: 400;\">Personal Account<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Business Profile<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Creator Account<\/span><\/p><\/td><\/tr><tr><td><br \/><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For personal use<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For users who want to experience and explore Instagram at its most basic level<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be set to public or private<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has all of the basic features &#8211; Feed, Stories, IGTV<\/span><\/li><\/ul><\/td><td><br \/><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designed to establish a brand\u2019s presence across Instagram<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to business- specific insights and analytics<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closely tied to Creator Accounts<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can run <\/span><b>ads<\/b><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can display business\u2019s address and contact information<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to Instagram\u2019s Shopping feature<\/span><\/li><\/ul><\/td><td><br \/><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accounts made for influencers, public figures, or content creators<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to creator- specific insights and analytics<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can add links (\u201cSwipe Up\u201d) to Stories if account is verified or has 10,000+ followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can manage and create promotions<\/span><\/li><\/ul><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a014c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a014c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e76b3\" data-id=\"48e76b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07bf7d1 elementor-widget elementor-widget-heading\" data-id=\"07bf7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Set Up Business Profiles or Creator Accounts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af975e5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af975e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc53a0b elementor-widget elementor-widget-text-editor\" data-id=\"bc53a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Business Profiles and Creator Accounts are typically set up to establish a brand or a person\u2019s social media presence and online community on Instagram. Different labels are available for either account. Creator Accounts can be labelled as Artist, Athlete, Author, Blogger, and other types of occupations referring to public figures or personalities. On the other hand, Business Profiles can be labelled with Arts &amp; Entertainment, Bar, Business Center, Clothing Store, and other sorts of Business Establishments. The key difference between Business Profiles and Creator Accounts is that Creator Accounts are more directed towards public figures and personalities. Creator Accounts were established by Instagram mainly to cater to its large influencer population as they wanted to separate influencers from businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once a user account was able to select their intended profile type, they can then start setting up what they need to establish their presence across Instagram. Both Creator Accounts and Business Profiles have access to Instagram\u2019s analytics tool, which would allow accounts to assess their performance on the platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70912eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70912eb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2131b65\" data-id=\"2131b65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c9ec358 elementor-widget elementor-widget-heading\" data-id=\"1c9ec358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW TO CREATE ENGAGING INSTAGRAM CONTENT FOR DIGITAL MARKETING IN HONG KONG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de43d65 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1de43d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c953a4 elementor-widget elementor-widget-text-editor\" data-id=\"53c953a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram is all about the visuals. There are only two types of media that can be posted on Instagram: photos and videos. This amps up the need to create content that is both attention-grabbing and informative as consumers would need to get attracted by scrolling through a profile. Typically, Instagram does not showcase much text &#8211; apart from captions, that is. That is why a brand will need to rely heavily on its visual content and come up with great photos and videos.<\/span><\/p><p><span style=\"font-weight: 400;\">In identifying the content to produce for a brand, it is incredibly important to establish a brand\u2019s story. A brand\u2019s story is its journey &#8211; what it stands for, its philosophies, advocacies, and what their services or products are. A brand\u2019s story is an integral part of marketing it, as consumers need to know what a brand is all about before they begin patronizing it. Additionally, establishing a brand\u2019s story gives it a more personal approach to consumers, and is more likely to get a consumer\u2019s trust.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c069a9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c069a9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20cc86d\" data-id=\"20cc86d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce11225 elementor-widget elementor-widget-heading\" data-id=\"ce11225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identifying the Brand\u2019s Look or Aesthetic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d5d8d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86d5d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b4a04 elementor-widget elementor-widget-text-editor\" data-id=\"68b4a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram is an excellent creative platform and users can post whatever they want, whenever they want. However, for brands, it is important to come up with an \u201caesthetic\u201d that will be showcased throughout their Feed. This aesthetic has to do with the brand\u2019s image and it melds together a lot of different elements such as color palette, editing technique, style, and basically everything that is necessary to make the entire account look cohesive. For example, if the brand\u2019s main color scheme is blue, the created content could be tinged with blue or cool tones. Adopting to a particular color scheme would be more visually stimulating and will bring the elements of the Feed together.<br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Here are a couple of examples of Feed aesthetics:<br \/><br \/><\/span><span id=\"docs-internal-guid-53d921b7-7fff-76fd-1b7b-dda5d365468f\" style=\"font-weight: normal;\"><span style=\"font-size: 11pt; font-family: Arial; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"><span style=\"border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 299px; height: 298px;\"><img decoding=\"async\" class=\"alignleft\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh3.googleusercontent.com\/h8VScCm9RrkTqgKjZjY5IDMDb-9SL-jQt1e5yPsfnffyw7akRc5ajNynFu8InpqhpLJkhxGMuWbeozylh2irgGe7uWDvUADq33Q6ycosATmZJA7t7r7vMa7ISEMPrIszHFT2wzOt\" width=\"299\" height=\"298\" \/><\/span><\/span><\/span><span style=\"font-weight: 400;\"><span id=\"docs-internal-guid-c1d8ad8a-7fff-4b78-d3c3-241748d4a6c2\" style=\"font-weight: normal;\"><span style=\"font-size: 11pt; font-family: Arial; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"><span style=\"border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 312px; height: 301px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh4.googleusercontent.com\/--UkDiTlvjtgTrMEZxHIk_ABszWb9wlDVEgNoYNStcNJfJHgHLGZLPH0ZxwId-h00BD8ToOz8kt0SuFfCWKAo3tjZswZ_LUaC7eE4Dg6ThLnQ-L_UyJpDQuEc5wW3Y-8P76NRZq9\" width=\"298\" height=\"288\" \/><\/span><\/span><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><span id=\"docs-internal-guid-c1d8ad8a-7fff-4b78-d3c3-241748d4a6c2\" style=\"font-weight: normal;\"><\/span><\/p><p>The top image is an example of a minimalist Feed aesthetic from <a href=\"https:\/\/www.instagram.com\/minimaliststyle\/?hl=en\">@theminimaliststyle<\/a>. The account uses shades of black and white with a couple of splashes of muted colors to create a cohesive feed. The bottom image is a vintage-themed Feed aesthetic from <a href=\"https:\/\/www.instagram.com\/privacypls\/?hl=ur\">@privacypls<\/a>. The account uses warm tones throughout its Feed and produces content with a vintage feel. Both are different approaches in creating an Instagram aesthetic but are equally effective in maintaining visual consistency and catching attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f010bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f010bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcfedd2\" data-id=\"dcfedd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769a834 elementor-widget elementor-widget-heading\" data-id=\"769a834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making Use of Instagram\u2019s Format<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc022ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fc022ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9b91e elementor-widget elementor-widget-text-editor\" data-id=\"7d9b91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram typically displays content through squares. It already allows users to choose the more effective way of displaying their content but typically, the square shape is the way to go. Additionally, it displays content in lines of threes. Brands can take advantage of this display by producing content that is interconnected or makes use of the Instagram Grid.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Here are some examples:<br \/><br \/><\/span><span style=\"font-weight: normal;\"><a href=\"https:\/\/socialnomics.net\/2019\/07\/30\/11-ways-to-design-your-ecommerce-page-on-instagram\/\"><span style=\"font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; white-space: pre-wrap;\"><span style=\"border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 624px; height: 484px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh4.googleusercontent.com\/GogY2z3YJ-VR2KyQAlyUiNB_MYdHqcriW6rlmmhpZh3AX-vwV2CxKEgEvRPzLyijxBXo3_svSszyTQ4f679j6xWwtc--ciaxod1_KJvRTRGV7VoNURUN4wvHfQVOhKiISz8GHs9W\" width=\"624\" height=\"484\" \/><\/span><\/span><\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Each photo and video is connected to and overlapping with the ones next to it, which allows users to create the illusion of a \u201cbigger picture\u201d which is also visually appealing. This trick can also be used to create a puzzle by splicing a big image into nine to twelve smaller images.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It should be noted that a brand\u2019s content should not be overused. Each piece of content needs to be carefully thought out and must have meaning, so as to be able to effectively tell the brand\u2019s story.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Instagram also has a feature that allows users to post multiple photos per post. Brands can use this feature to create a storyboard of sorts that will keep its audience swiping until the end to get the full picture. This works especially well for adding information. For example, the brand is promoting a particular product. The first image in the set could feature the product while the succeeding images could contain pertinent information about the product like what it can do or what it is made of.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59709b3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59709b3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b5a9554\" data-id=\"3b5a9554\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a648a2e elementor-widget elementor-widget-heading\" data-id=\"7a648a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identifying the Brand\u2019s Target Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4844f79a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4844f79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e07c6ab elementor-widget elementor-widget-text-editor\" data-id=\"6e07c6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each brand has a particular target audience that they want to reach out to. This depends on the type of product or service a brand has. Instagram also has tools which would tell them the demographics of who are most likely to patronize the brand. Instagram can help narrow down the type of content that works best for a brand\u2019s target audience by indicating (through statistics) how well each specific post is doing and how the page is doing overall. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72437a99\" data-id=\"72437a99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef583a8 elementor-widget elementor-widget-image\" data-id=\"ef583a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/3-1.png\" class=\"attachment-large size-large wp-image-5060\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/3-1.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/3-1-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/3-1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd2ad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd2ad0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd60855\" data-id=\"dd60855\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afef187 elementor-widget elementor-widget-heading\" data-id=\"afef187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Storytelling\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36330c8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"36330c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968dec1 elementor-widget elementor-widget-text-editor\" data-id=\"968dec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The key to great digital marketing is telling a good story. That is why storytelling is an important element in executing a successful and effective digital marketing campaign. <\/span><span style=\"font-weight: 400;\">Storytelling is, in essence, telling a good story. These are the qualities of good stories:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relatable<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The audience must be able to relate to the story in order for it to do well. They need to be able to see how the brand can connect with them in their daily lives.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compelling<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stories need to push the audience to take action.\u00a0<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organized<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A clear flow must be established from start to finish. The beginning, middle, and end of the story must stand out and must captivate the audience\u2019s attention.\u00a0<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-lasting\u00a0<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good stories should be able to stay in the minds of the audience. They should be able to remember the general idea of the story and be able to tell it to other people.<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">By storytelling, brands are able to take a more personal and more engaging approach towards their audiences. Additionally, by using storytelling, a brand is able to maintain consistency and push its identity to stand out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a347579 elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a347579\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef7abaf\" data-id=\"ef7abaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c3099 elementor-widget elementor-widget-image\" data-id=\"d7c3099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/4.png\" class=\"attachment-large size-large wp-image-5061\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/4.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/4-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/4-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18b05532\" data-id=\"18b05532\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124c6638 elementor-widget elementor-widget-heading\" data-id=\"124c6638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e24c1de elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e24c1de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af235c4 elementor-widget elementor-widget-text-editor\" data-id=\"1af235c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In August 2016, Instagram launched its Stories feature, which allows users to post pictures and videos that could be featured on their page for 24 hours. More than 500 million users were found to use Instagram Stories daily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The Stories feature is an effective way to reach out to users across Instagram\u2019s platform and provides an alternative avenue to do outreach and boost engagement. Currently, Instagram allows users to put stickers and geotags to make their Stories more interactive. Instagram Stories also allows users to put outquestions, create polls, create boomerang, and build quizzes to interact with their followers.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5684a9b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5684a9b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a4ded8\" data-id=\"34a4ded8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ffd1e69 elementor-widget elementor-widget-text-editor\" data-id=\"4ffd1e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recently, in light of the sudden boom in small businesses due to the COVID-19 pandemic, Instagram has begun offering \u201cSupport Small Businesses\u201d stickers which users can add to their Stories as a direct link to a small business on Instagram.<\/span><\/p><p><span id=\"docs-internal-guid-dd9f19cc-7fff-f8ce-2888-8944d977bc26\" style=\"font-weight: normal;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; white-space: pre-wrap;\"><span style=\"border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 624px; height: 312px;\"><a href=\"https:\/\/blog.crowdfireapp.com\/an-essential-guide-to-instagram-stories-5-ways-they-will-benefit-your-business-879419243937?gi=80fcd2c7930\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh5.googleusercontent.com\/yhVzttkLYH2c3N1lOFw6Vxa0Nd8DLTe0-L1RY6hsXkfql7t4thjbGiW3H2lF80O7nQmjWYc3pzUUMs9wgOASRiOuDczmLn358f89l4_2IDmioTl9CQ6DF_E_RST4Uv61PRF9e4a0\" width=\"1366\" height=\"683\" \/><\/a><\/span><\/span><\/span><\/p><p><span style=\"font-weight: normal;\"><span style=\"font-weight: 400;\">The Stories feature also has a wide variety of filters that users can choose from, which brands can look into developing to gain more engagement. Stories can also be placed into a \u201cHighlights\u201d circle where they would stay on the user\u2019s profile and they could be accessed for more than 24 hours.<\/span><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6922c7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6922c7ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18c8257d\" data-id=\"18c8257d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d630a1a elementor-widget elementor-widget-heading\" data-id=\"d630a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE ADVERTISING OBJECTIVES OF INSTAGRAM ADS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a20317 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a20317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee24871 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee24871\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-edc7be1\" data-id=\"edc7be1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4ef87 elementor-widget elementor-widget-heading\" data-id=\"5c4ef87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An Overview of Instagram Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04833 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c04833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2f1c4f elementor-widget elementor-widget-text-editor\" data-id=\"5e2f1c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Basically, Instagram Ads are pieces of content that brands and businesses could pay for to get distributed throughout users\u2019 platforms across Instagram. They look like any other post on a user\u2019s Feed, except they are labelled with a tag that says \u201cSponsored\u201d. These Ads can take users to a different platform related to the brand to increase brand awareness or drive traffic towards a brand\u2019s website or platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0bc87f4\" data-id=\"0bc87f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7c199 elementor-widget elementor-widget-image\" data-id=\"ac7c199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/5.png\" class=\"attachment-large size-large wp-image-5062\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/5.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/5-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/5-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b16b55f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b16b55f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbdc9d6\" data-id=\"bbdc9d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6c4937 elementor-widget elementor-widget-heading\" data-id=\"b6c4937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of Ads on Instagram<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31955ed6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31955ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7647383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7647383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fe8dcaa\" data-id=\"fe8dcaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d30ec4b elementor-widget elementor-widget-text-editor\" data-id=\"d30ec4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram has a wide variety of ads available for marketers. Since its parent company is Facebook, it takes a similar form to Facebook Ads. Instagram Ads can take the following forms:<br \/><b><\/b><\/span><\/p><ul><li><b>Stories ads<\/b><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">Stories ads are ads that are run on Instagram Stories. These ads are shown when users tap through their friends\u2019 Stories, and it shows up as a sponsored post.<\/span><b><\/b><\/p><ul><li><b>Photo ads<\/b><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">Photo ads are ads that feature one image. These are typically pieces of content that are already posted on the brand\u2019s Instagram page and are run as an ad to gain more engagement and have more reach.<\/span><b><\/b><\/p><ul><li><b>Video ads<\/b><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">Video ads feature videos from the brand. Typically, Instagram allows videos that are three to 60 seconds in length. Any longer than that would have to be posted using IGTV.\u00a0<\/span><b><\/b><\/p><ul><li><b>Carousel ads<\/b><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">Carousel ads feature a series of images or videos to form one whole ad. With Instagram being a visual platform, this is incredibly effective across the app.\u00a0<\/span><b><\/b><\/p><ul><li><b>Collection ads<\/b><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">Collection ads allow users to browse multiple products from a brand on their Feed. This was released early in 2020 to test how it would fare amongst the brands on Instagram.<\/span><b><\/b><\/p><ul><li><b>Ads in Explore<\/b><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">These types of ads appear on the Explore section of a user\u2019s page, and they are mainly targeted towards users who are looking to discover new brands and businesses. This provides a unique opportunity for brands to widen their reach on Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53a3c451 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a3c451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3dfad860\" data-id=\"3dfad860\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d52dc1 elementor-widget elementor-widget-heading\" data-id=\"29d52dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facebook Ad Manager for Instagram Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6f607 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c6f607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a99a73 elementor-widget elementor-widget-text-editor\" data-id=\"53a99a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When Facebook acquired Instagram, it sought to streamline all of its processes and make it similar to what Facebook has to offer. That is why Instagram Ads can be managed using Facebook Ad Manager. They are relatively the same in terms of available tools, but because Instagram has two potential Ad platforms, Instagram allows for Ads to either be displayed on Feeds or Stories.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-563d1c55\" data-id=\"563d1c55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f3a191 elementor-widget elementor-widget-image\" data-id=\"3f3a191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/6.png\" class=\"attachment-large size-large wp-image-5063\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/6.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/6-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/6-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a20efc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a20efc9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b49be22\" data-id=\"b49be22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46df55e1 elementor-widget elementor-widget-heading\" data-id=\"46df55e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ad Objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb0f1be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4eb0f1be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169489aa elementor-widget elementor-widget-text-editor\" data-id=\"169489aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The type of Ad a brand will run relies wholly on their objectives. Feed Ads and Stories Ads offer different objectives, and each Ad can be geared to fulfilling a specific purpose. These are the types of objectives for each type of Ad, and a quick overview of what each objective hopes to accomplish.<br \/><\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Feed Ads<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand Awareness\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads aim to make consumers aware of a brand\u2019s distinct qualities or image. This means that once a person sees content from a brand, they will automatically be able to identify it as from that particular brand.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads try to expand the size of a brand\u2019s audience, and they push for the brand\u2019s content to be viewed by as many people as possible.\u00a0<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic pertains to the amount of people who are driven to a brand\u2019s platform or website. Ads that have this as an objective are geared towards amping up this metric.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Views\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads push users to view video content and can also quantify how many people viewed video content.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App Installs\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads push users to download and use apps and can also quantify how many people have installed a particular app.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Generation\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads allow brands to identify and cultivate potential customers. They would be able to find users who are genuinely interested in a brand\u2019s products and services.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement Ads use a brand\u2019s content strategically and try to get consumers to interact with them. On social media, this can be achieved through likes, comments, and shares.\u00a0\u00a0<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Messages\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads push consumers to interact with the brand on a messaging platform.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion Ads push a customer to do something on the brand\u2019s platform, such as purchase a product or avail of a service. They convert visitors and leads to actual customers.<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Catalog Sales<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These types of Ads showcase a brand\u2019s catalog online, and it shows consumers what the brand has to offer.\u00a0<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store Traffic<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These Ads are prompts for consumers to visit a brand\u2019s physical store. This typically applies to retailers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Stories Ads<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instagram Stories are less diverse than Feed Ads in terms of available objectives, but they are still quite effective in achieving a brand\u2019s desired result. Here are the different objectives available to Stories Ads:<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand Awareness<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Views<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App Installs<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Generation<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dc18e8 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dc18e8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d68ee\" data-id=\"3d68ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133068b0 elementor-widget elementor-widget-heading\" data-id=\"133068b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boosting an Instagram Ad\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fc64aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46fc64aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e3fa13 elementor-widget elementor-widget-text-editor\" data-id=\"64e3fa13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Boosting Instagram Ads is not as effective as it sounds. Since Facebook is Instagram\u2019s parent company, the results that a brand could get from simply just boosting an Ad on Instagram is virtually the same as its results on Facebook &#8211; not much. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66573d0e\" data-id=\"66573d0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4250ae8 elementor-widget elementor-widget-image\" data-id=\"4250ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/7.png\" class=\"attachment-large size-large wp-image-5064\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/7.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/7-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/7-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f4c3b28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f4c3b28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c19a260\" data-id=\"1c19a260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd4d2f5 elementor-widget elementor-widget-text-editor\" data-id=\"6cd4d2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram Ads can be set up and implemented using Facebook Ads Manager. Facebook offers a step by step process on how to do this, and it is as simple as selecting the type of objective, inputting content, and allowing for the Ad to be run on Instagram. However, as mentioned earlier, simply clicking the \u201cBoost\u201d button won\u2019t do. Here\u2019s why:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Waste of money<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does not actually\u00a0 expand outreach<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited targeting criteria<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No control of the ads and where they are shown<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It would be better to manually set up the Ads and promote it by selecting the appropriate metrics for the Ad to zero in on. It takes a little more time than just clicking \u201cBoost\u201d, but it is infinitely more effective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3daf04 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3daf04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d8cffdd\" data-id=\"5d8cffdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48709777 elementor-widget elementor-widget-heading\" data-id=\"48709777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW TO MANAGE THE INSTAGRAM ACCOUNT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ea09b2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea09b2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20a36a7\" data-id=\"20a36a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8397af6 elementor-widget elementor-widget-heading\" data-id=\"8397af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Familiarity and Communication with Brand\u2019s Online Community<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752c01d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"752c01d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eacc9f4 elementor-widget elementor-widget-text-editor\" data-id=\"eacc9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In any form of marketing, it is incredibly important to make sure that a brand is able to seamlessly and effectively communicate with their community. In the case of Instagram, these can be done in quite a few ways: replying to direct messages and comments on posted content, reaching out to new followers to express gratitude for the follow, and featuring customer feedback on Instagram. By effectively engaging and communicating with the brand\u2019s community, the brand gets to establish both trust and a relationship with potential customers. It goes a long way for maintaining authenticity and relaying the brand\u2019s story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c034d2\" data-id=\"5c034d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e9958a elementor-widget elementor-widget-image\" data-id=\"6e9958a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/8.png\" class=\"attachment-large size-large wp-image-5065\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/8.png 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/8-300x150.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/8-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788ddd57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788ddd57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aa24d41\" data-id=\"3aa24d41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74758aba elementor-widget elementor-widget-text-editor\" data-id=\"74758aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is admittedly difficult to organically grow a following on Instagram, but communication with the brand\u2019s online community and reaching out to users across the platform is an effective way to gain followers. Being an active user on Instagram also increases the chances of the brand to appear on a user\u2019s Explore page, and it could potentially attract more new followers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a59eba elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a59eba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6484b01b\" data-id=\"6484b01b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d6ae94 elementor-widget elementor-widget-heading\" data-id=\"71d6ae94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consistent Page Updates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe5c7db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5fe5c7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b40527 elementor-widget elementor-widget-text-editor\" data-id=\"40b40527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As mentioned, Instagram is a highly visual platform and if it is used correctly, it could effectively establish a brand\u2019s image and allow for it to engage with users across the platform and tell the brand\u2019s story. Here are some practical tips on how to update a brand\u2019s Instagram platform:<br \/><\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a content calendar<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Content calendars help keep marketing campaigns organized. This calendar could be shared amongst the marketing team so everyone is kept up to date with the campaign\u2019s progress. This also identifies the type of content that would be shared or posted on a particular date. This allows people to know which pieces of content to prioritize.<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use both\u00a0 \u201cStories\u201d and \u201cFeed\u201d to put out content<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Instagram Stories and Feed are both excellent ways to put out content on Instagram,and they differ only in the length of time which they would be available on a brand\u2019s page. Stories last for only 24 hours, while Feed posts exist for however long the brand would keep them on their profile. However, brands on Instagram can choose to Highlight certain Stories, which would keep them on their profile for longer. There are tons of ways to customize and create engaging Instagram Stories and Feed posts, both of which could be created to appeal to the brand\u2019s target audience. This are ways to effectively use \u201cStories\u201d and \u201cFeed\u201d:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post eye-catching content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post consistently<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select content that is right for the brand\u2019s target market<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bd6a1bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bd6a1bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f0248a3\" data-id=\"6f0248a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f31f60 elementor-widget elementor-widget-heading\" data-id=\"27f31f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cross-post with Other Available Social Media Platforms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4290ed32 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4290ed32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10abc392 elementor-widget elementor-widget-text-editor\" data-id=\"10abc392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram allows users to share their Instagram posts on other platforms or share them externally. For brands, this is a quick and efficient way to further promote content on Instagram and increase their reach. This can also be done by connecting the brand\u2019s Facebook page with their Instagram account. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8d7a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8d7a90\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76ea8bb\" data-id=\"76ea8bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0a54ed elementor-widget elementor-widget-heading\" data-id=\"f0a54ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitor Progress Using \u201cInsights\u201d Tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabb45a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aabb45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ec2ad elementor-widget elementor-widget-text-editor\" data-id=\"51ec2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Business and Creator accounts have an \u201cInsights\u201d tool which allows users to analyze how well their content is performing. It is built-in in the app, and while it does not give an in-depth analysis of what a brand can do to improve their performance across the platform, it gives an overview of what type of content receives the most engagement, which demographic engages with the brand the most, and what time most of the brand\u2019s community goes online.<\/span><\/p><p><span style=\"font-weight: 400;\">These Insights could provide information about what type of content best works for the brand and what times are the best to engage with the brand\u2019s online community.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14ac4669 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14ac4669\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e7345de\" data-id=\"7e7345de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a0ee7ce elementor-widget elementor-widget-heading\" data-id=\"7a0ee7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW AN INSTAGRAM MARKETING AGENCY IN HONG KONG CAN HELP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed79310 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ed79310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354d5d25 elementor-widget elementor-widget-text-editor\" data-id=\"354d5d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apart from being in tune with global marketing trends, Instagram marketing agencies in Hong Kong are also very familiar with the demands of consumers in the Asian market. Here are some of the benefits of connecting your brand with an Instagram marketing agency in Hong Kong:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Familiarity with the latest trends<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram is constantly evolving and expanding. It is dabbling in AR and VR and it recently even released its Shops feature, which provides an easier ecommerce platform across Instagram.\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hong Kong marketing agencies are skilled in analyzing and assessing metrics of social media platforms<\/span><\/li><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hong Kong marketing agencies pay attention &#8211; to the rising trends, to how your brand is doing on Instagram, and how it can use Instagram to effectively conduct a marketing strategy.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Because they are skilled with analyzing these metrics, they can develop a marketing strategy that highlights your brand\u2019s best content. Since Instagram is highly visual, a digital marketing team can create content that is not only visually engaging but incredibly informative.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality work output<\/span><\/li><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram marketing agencies in Hong Kong produce high quality content and manage campaigns that generate a brand a lot of engagement. These agencies can create high-quality visuals that will showcase the brand\u2019s story on Instagram.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Because Hong Kong marketing agencies are in tune with the tastes and preferences of the Asian market, they are able to produce content that caters to all audiences. They are also well-versed with global trends.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impeccable team<\/span><\/li><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Team members of Instagram marketing agencies in Hong Kong are highly skilled and incredibly talented in producing content for brands and executing effective marketing strategies<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4e01f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4e01f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36710792\" data-id=\"36710792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-212f089 elementor-widget elementor-widget-heading\" data-id=\"212f089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW TO SELECT THE BEST INSTAGRAM MARKETING AGENCY IN HONG KONG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29760b98 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29760b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea26ebb elementor-widget elementor-widget-text-editor\" data-id=\"ea26ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating an effective marketing campaign requires more than just making content and selling a great product. Nowadays, digital and social media marketing are both widely used in Hong Kong as it transitions from the more traditional forms of marketing. As such, it becomes increasingly important to establish an online presence. Here are some tips to select the best Instagram marketing agency for you:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select an agency based on its values<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you are searching for the right marketing agency for you, you should view the agency\u2019s values and see if they are in line with yours. If the agency shares your values, you have a higher chance of creating effective marketing campaigns.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select an agency that upholds a brand\u2019s best interests<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You should select an agency that will make sure that it will do all that it can to deliver the results that you want. Before the start of any marketing campaign, you should have a sit down with your marketers so you can be looped in with their marketing strategy and so you can also\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find agencies with an impressive portfolio<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The right Instagram marketing agency for you has an impressive portfolio with glowing reviews from previous and current clients. When you shop around for a <a href=\"https:\/\/social-stand.com\/\">digital marketing agency<\/a> to promote your brand, request to see their portfolio so you have an idea of their track record. In this case, look for an agency that can create your desired aesthetic, as you will heavily rely on visual content on Instagram.<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecting an agency that is skilled in implementing Instagram marketing strategies<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Digital marketing agencies in Hong Kong are well-versed in executing effective Instagram marketing campaigns in Hong Kong. However, the right marketing agency for you knows how to create content that will work to your advantage and could create engaging and informative content.<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select an agency that is skilled at brand storytelling<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To reiterate, the key to a successful digital marketing strategy is storytelling. Look for an agency that specializes in creating stories for brands, so you would be able to work hand in hand to develop the right story for your brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534c3a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534c3a8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbb25d9\" data-id=\"1cbb25d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf2bc91 elementor-widget elementor-widget-heading\" data-id=\"2cf2bc91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddec97b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ddec97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26192bda elementor-widget elementor-widget-text-editor\" data-id=\"26192bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instagram marketing is one of the most effective ways to establish a brand\u2019s presence in the digital sphere. It is one of the most prominent social media platforms in the world, and it is growing day by day as more and more people are looking to find something new on the Internet. It is important to remember that above all, you want to be able to tell your brand story. Social Stand can help you do just that.<\/span><\/p><p><span style=\"font-weight: 400;\">Check out how Social Stand can help your brand today!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ccccfc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccccfc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77ab299\" data-id=\"77ab299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f92b1a elementor-widget elementor-widget-heading\" data-id=\"45f92b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">REFERENCES\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8f86dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d8f86dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3a6a3 elementor-widget elementor-widget-text-editor\" data-id=\"1d3a6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>https:\/\/neilpatel.com\/blog\/marketers-guide-to-instagram\/<\/p><p>https:\/\/buffer.com\/library\/instagram-marketing\/<\/p><p>https:\/\/later.com\/instagram-marketing\/<\/p><p>https:\/\/www.socialbakers.com\/blog\/instagram-ads<\/p><p>https:\/\/influencermarketinghub.com\/instagram-creator-accounts\/#:~:text=Instagram%20is%20currently%20testing%20a,and%20filters%20their%20direct%20messages.<\/p><p>https:\/\/getcarro.com\/blog\/instagram-creator-vs-business-account\/<\/p><p><blockquote class=\"wp-embedded-content\" data-secret=\"0bBNbenAit\"><a href=\"https:\/\/blog.hootsuite.com\/instagram-creator-account\/\">All You Need to Know About Instagram Creator Accounts<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;All You Need to Know About Instagram Creator Accounts&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/instagram-creator-account\/embed\/#?secret=TDdezNjxaN#?secret=0bBNbenAit\" data-secret=\"0bBNbenAit\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><p>https:\/\/www.firstpage.hk\/resources\/social\/the-ultimate-guide-to-instagram-for-businesses\/<\/p><p><blockquote class=\"wp-embedded-content\" data-secret=\"YEfZWZxGgD\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/instagram-advertising\">The Complete Guide to Advertising on Instagram<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Complete Guide to Advertising on Instagram&#8221; &#8212; WordStream\" src=\"https:\/\/www.wordstream.com\/blog\/ws\/instagram-advertising\/embed#?secret=lc8pd7DOEh#?secret=YEfZWZxGgD\" data-secret=\"YEfZWZxGgD\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><p>https:\/\/buffer.com\/library\/instagram-ads-guide\/<\/p><p>https:\/\/www.hubspot.com\/instagram-marketing<br><br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Comprehensive Guide to Instagram Marketing in Hong Kong Table of Contents A Comprehensive Guide to Instagram Marketing in Hong Kong KEY OBJECTIVE: To provide a comprehensive guide that users can follow to maximize their marketing efforts using Instagram SUGGESTED KEYWORDS: Instagram Marketing Hong Kong Instagram Ads\u00a0 Instagram Content Production Instagram Page Management Social Media 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