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對於全球許多企業而言，COVID-19大流行確實是一個艱難時期。因此，品牌、企業和營銷人員都在爭先恐後地尋找方法來維持自己的生計。 Attest 能夠匯集專家對大流行病能夠教給他們的思想。Social Stand 的創辦人 Bernie Wong 亦能夠講授他在整個疫症大流行過程中所學到的最重要的教訓之一。
Bernie Wong 認為，品牌進行數碼化轉型非常重要 。消費者的行為不會很快恢復正常，因此品牌和營銷人員需要學習如何適應“新常態”（New Normal）。數碼化轉型是確保品牌能在這些令人不安的時期保持生存的關鍵。
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