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2020年6月7日，Social Stand的創辦人Bernie Wong 被提及在“Help Smartphone”上名為《專家如何在Instagram上出售商品的一大秘訣》的文章 。 作者Yoann Bierling編寫了30多個有關如何做到這一點的專家建議。 根據Bernie Wong的說法，在Instagram上銷售的關鍵是在Instagram Stories上逐步講述品牌的銷售故事。
Instagram Story提供了“向上滑動”功能，品牌可以將其配置為直接引導到支付平台。 這是增加品牌銷量的有效方法。
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