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Bernie Wong 在 2020 網上商業峰會上發言 - 社會立場

2020年在線商務高峰會

2020年9月18日,Bernie Wong在2020年在線商務高峰會上發表了有關數碼營銷和從大流行中復蘇的業務演講。2020年在線商務高峰會是由香港領先的商業、市場營銷和廣告專業人士主持的會議。今年,該峰會的主題是:企業如何進入數碼化轉型並在新型冠狀病毒大流行之後幫助重建業務?

本次線上商務高峰會分為案例與工具兩部分。對於案例部分,發言者討論了具體 品牌 這些企業能夠順利完成數位轉型,其線上平台目前已正常運作。透過分析這些企業如何建立自己的線上形象,品牌可以效仿並適應 數字化轉型 為自己的事業。對於工具部分,演講者討論了各種工具業務和 品牌 可以用來增強他們的數位轉型過程並使其更加無縫。

在Bernie的案例分享中,他討論了他和他的數碼營銷公司Social Stand Limited為Marks&Spencer Hong Kong所做的工作。他們加強了瑪莎百貨(Marks&Spencer)的在線形象,並對該品牌的在線應用進行了營銷,以吸引更多的客户。Bernie 還詳細解釋了他的戰略,以使从物理到數碼的轉換更加無縫。

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