2020年9月18日,Bernie Wong在2020年在線商務高峰會上發表了有關數碼營銷和從大流行中復蘇的業務演講。2020年在線商務高峰會是由香港領先的商業、市場營銷和廣告專業人士主持的會議。今年,該峰會的主題是:企業如何進入數碼化轉型並在新型冠狀病毒大流行之後幫助重建業務?
The Online Business Summit was divided into two parts: cases and tools. For the cases portion, the speakers discussed particular 品牌 that were able to navigate their digital transformations and currently have their online platforms up and running. By analyzing the way that these businesses were able to establish their own online presences, brands can follow suit and adapt the 數字化轉型 for their own businesses. For the tools portion, the speakers discussed various tools businesses and 品牌 can use to enhance their digital transformation process and make it more seamless.
在Bernie的案例分享中,他討論了他和他的數碼營銷公司Social Stand Limited為Marks&Spencer Hong Kong所做的工作。他們加強了瑪莎百貨(Marks&Spencer)的在線形象,並對該品牌的在線應用進行了營銷,以吸引更多的客户。Bernie 還詳細解釋了他的戰略,以使从物理到數碼的轉換更加無縫。
您可以在此處閱讀有關該活動的更多信息: