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二十世紀福克斯公司為了宣傳「變種特攻：天啟滅世戰」電影，推出了九款Snapchat鏡頭，包括了天啟、野獸、X教授、鐳射、妖后、快銀、磁力王、及風女神。
Snapchat 已向外國媒體展示了這種以鏡頭作賣點的宣傳片已在過去七月裡超過 50 個廣告商，每天超過每天 3,000 萬個，而每個廣告的費用就因應不同的地理，時期不同而定在 US$100,000 至 US$750,000 不等。
公司除了鏡頭之外，也觀看了二十次影片外賣的方式。廣告，Snapchat 將被稱為「3Vi」廣告，這是擴展其「3V」的廣告模式（Vertical vertical，Video Video，Views View），而新增的「i」解釋為互動，即互動的。
時的廣告宣傳，除了的資訊廣告外，要吸引潛在客戶的興趣，「互動」絕對是重要的一環，目前科技先進的傳統要實現並不難，但要成功，還需要一點創意及去處說故事。
你的品牌，是否準備好用新奇的故事去說故事？
資料來源：商業內幕
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