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Twitter Shares Key Insights on Consumer Behavior for the Upcoming Holiday Season

Christmas is just around the corner, and brands have prepared for the holiday season by setting up their holiday marketing strategies to boost their sales during the holidays. It has undoubtedly been a tough year for businesses across the globe, and this holiday season might just be what brands need to help them get back …

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Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint

On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which they were all able to gain through their years …

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New Snapchat Research Outlines Gen Z Brand and Content Preferences

The Gen Z market is becoming of more focus for marketers, and Snapchat has been able to compile some data on trends permeating the Gen Z market. These trends may define future purchase behaviors which make them worth looking into.  Since most of the Gen Z are well-versed in tech, social media platforms like Snapchat …

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Apple’s iOS 14 Update Set to Impact Instagram’s Ad Targeting

Apple’s plans to alter the iOS 14 update and make users opt into data tracking for all apps across their devices are shaking up the digital ad networks. These new changes could disrupt the ability for ads to efficiently target the right consumers – which would lessen the overall effectiveness of the ads.  Back in …

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New Rooms Discovery Tools Rolled Out By Facebook

Video calls have been used more and more over the past few months, especially due to lockdowns being imposed all over the world. That is why Facebook continually tries to develop and improve its video call system on Messenger. Recently, Facebook announced a range of updates for its newest feature on Messenger, Messenger Rooms.  Messenger …

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